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Graphics Designer

Graphics Designer

Sadhna.coIndia
18 hours ago
Job description

1. Create High-CTR Performance Creatives

  • Design Meta / Google / Amazon ad creatives focused on CTR & conversion
  • Build multiple variations : hooks, sticker-style elements, bold typography, comparison layouts
  • Design for different goals : acquisition, retargeting, awareness, UGC frames, and offer creatives

2. Adobe Suite Expertise

Strong skills in :

  • Adobe Photoshop (primary)
  • Adobe Illustrator (icons, vectors, infographics)
  • Adobe Lightroom (product clean-up & enhancement)

    • Bonus skills :

  • Figma (landing sections, UI / UX tweaks)
  • After Effects (motion graphics for animated ads)

    • 3. Fast Execution + High Output

  • Ability to create 8–20 variations daily depending on complexity
  • Revisions should be fast, clean, and structured
  • Work under tight deadlines with consistent quality
  • Maintain organized PSD files, layers, component libraries

    • 4. Creative Problem-Solving

  • Turn average product shots into premium high-quality visuals
  • Add shadows, highlights, mockups, compositions, and retouching
  • Create premium luxury visuals for Sadhna + bold aesthetic visuals for Smart Gym Science
  • Convert founder’s ideas quickly into polished ad creatives

    • 5. Ad Psychology + Marketing Understanding

  • Know what attracts clicks (colors, contrasts, fonts, layout)
  • Understanding of target audiences (Indian TG)
  • Ability to design for scroll-stopping first 1 second
  • Translate marketing angles into visual storylines

    • 6. Collaborative Workflow

  • Work daily with performance marketing team
  • Take structured feedback & produce quick turnaround versions
  • Maintain creative logs, asset libraries, and versioning

    • Skills Required

  • Mastery of Photoshop & Illustrator
  • Strong understanding of typography, color theory, layout, contrast
  • Ability to create bold Indian-first ad styles
  • Fast retouching + product enhancement skills
  • Experience with D2C ad creatives preferred

    • Performance Expectations

  • 50–100 creatives / week depending on tasks
  • First draft delivery within 6–12 hours
  • Revisions within 2–4 hours
  • Maintain 90%+ accuracy to brand style
  • Produce creatives that consistently improve CTR, CPC, ROAS

    • Who You Are

  • Fast thinker, fast executor
  • Has strong visual communication sense
  • Obsessed with improving ad performance
  • Understands trends in reels / thumbnails / ads
  • Can work independently & handle feedback maturely
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