Business Strategy Associate

About the Company :

Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

About the Role

We are looking for a Business Strategy Associate to drive multiple functions required to run a start-up. This is a cross-functional role spanning product , technology , data , operations , and business strategy . You'll help identify problems, design experiments, execute solutions, and drive real impact on engagement and revenue metrics.

This role is ideal for someone who enjoys a kick by solving ambiguous problems, collaborating across teams, and rapidly iterating to deliver measurable outcomes.

Key Responsibilities

Problem Discovery & Insights

Identify user, product, and operational problems through data analysis, user research, and process understanding.

Conduct deep-dives to uncover root causes and recommend actionable solutions.

Experimentation & Product Design

Assist in designing product, tech, and data experiments to validate hypotheses.

Create wireframes, user flows, or requirement documents for proposed product enhancements.

Coordinate with engineering and design to ensure smooth execution.

Execution & Project Management

Drive end-to-end execution of product and operational initiatives.

Collaborate closely with engineering, data, operations, and business teams.

Manage timelines, dependencies, and ensure high-quality delivery.

Data Analysis & Reporting

Pull and analyze data to evaluate performance of experiments and features.

Maintain dashboards, reports, and metrics to track engagement, conversion, and revenue.

Present insights and recommendations clearly and concisely.

Operations & Process Improvement

Identify gaps in operational workflows and improve efficiency through tooling, automation, or process redesign.

Work with cross-functional owners to implement improvements.

Metric Ownership

Own specific engagement, funnel, or revenue metrics and drive initiatives to move them.

Develop insights-based action plans and track progress.

What We Are Looking For

Must-Have Skills

1–3 years of hands-on experience in tech / product in tech first companies .

High agency / ownership

Structured problem solving

Strong project management and communication skills.