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Social & Content - Manager

Social & Content - Manager

ConfidentialSurat, India
5 days ago
Job description

About THRYL

THRYL (by Glazer Games) is India's social gaming & esports platform—ethical, non‑cash‑stakes, community‑first. We combine tournaments, creator‑led content, and a massive catalog of casual games with on‑platform rewards (THRYL Token) and offerwall incentives. We publish video content via Glazer Games channels and run a thriving Discord community. We're building for scale with brand safety at the core : no gambling, no fantasy, no betting, no pay‑to‑enter tournaments .

Why this role now

We're expanding our organic growth engine across Instagram, X, YouTube (via Glazer Games), Discord, and community surfaces. We need a player‑coach who can own strategy and ship content daily , activate creators, and turn viewers → users → advocates —working closely with Esports Production, UA / Growth, and Product.

Role overview :

Title : Social & Content Lead (Manager)

Function : Marketing (Organic Growth / Content / Community)

Reports to : Head of Marketing / Growth

Location : Surat, Gujarat

Schedule : Full‑time; some evenings / weekends for live events

Key outcomes (first 90 days)

  • Ship a refreshed channel strategy with weekly calendars for IG, X, YT, Discord, LinkedIn.
  • Establish a content lab : hooks, thumbnails, shorts workflow, A / Bs, and a clean asset tracker.
  • Launch creator pilots (≥ 6 per month) with clear CTAs (install, join Discord, watch live).
  • Build a highlights pipeline from esports / streams → 20–30 shorts / reels per month.
  • Deliver a weekly KPI report with insights and actions.

Key outcomes (6 months)

  • MoM growth on primary channels; improved watch time , ER , and CTR vs baseline.
  • Repeatable creator program (≥ 10 active creators / month) with predictable deliverables.
  • Discord : consistent events cadence; improved activation & retention.
  • Organic social contributing meaningful installs / in‑app actions (tracked via UTMs / postbacks where possible).
  • Zero policy violations : brand‑safe and compliant content at scale.

    • Responsibilities (what you'll own)

    1) Strategy & Planning

  • Channel‑wise strategy (IG, X, YT via Glazer Games, Discord, LinkedIn) mapped to funnel goals.
  • Monthly / weekly calendars, campaign timelines, and content priorities (product beats, esports, community).
  • Narrative arcs around creator collabs, tournaments, feature drops, and tentpole moments.

    • 2) Content Production & Publishing

  • Briefs, scripting, editing supervision (or hands‑on for shorts), thumbnail craft.
  • Turn long‑form / livestream assets into snackable highlights, memes, and recaps.
  • On‑time publishing, pinning, and cross‑posting; UTM hygiene and basic SEO for YT.
  • Maintain a single source of truth : asset library, naming, versioning, rights, and clear approvals.

    • 3) Creator & Influencer Program

  • Source, vet, and onboard creators aligned to our brand safety standards.
  • Negotiate deliverables and rates; draft briefs and track outputs in a shared tracker.
  • Grow a dependable bench across Hindi & regional languages; pilot revenue‑share / affiliate experiments.
  • Post‑campaign reports with learnings and next‑step proposals.

    • 4) Community & Discord Ops

  • Daily prompts, polls, AMAs, and creator spotlights; weekly challenges & leaderboards.
  • Moderation and safety : enforce community rules, escalate issues quickly.
  • Coordinate with Campus Ambassadors and power users to amplify events and UGC.

    • 5) Live & Esports Content

  • Work with Broadcast / Production to pre‑plan shots and storylines for highlight capture.
  • Create real‑time social : countdowns, live tweets, clip‑drops, MVP spotlights, post‑match reels.
  • Turn tournament outcomes into evergreen content (top plays, pro tips, micro‑lessons).

    • 6) Measurement & Insights

  • Weekly dashboards : follower growth, ER, watch time, CTR, installs, Discord health.
  • Content lab : A / B hooks & thumbnails; test posting times & formats; iterate fast.
  • Extract insights that feed back into Product / UA (what converts, which narratives work).

    • 7) Governance, Brand Safety & Compliance

  • Zero tolerance for gambling / fantasy / betting or paid entry fee narratives.
  • Adhere to THRYL policies (Terms of Use, Token & Conversion, Offerwall, Community Guidelines, Brand Safety & UA Addendum, Child Safety & Age Gate, Cookie / Tracking).
  • Age‑appropriate creative; accurate disclaimers on rewards & redemptions; responsible influencer disclosures.

    • KPIs & health metrics

  • Audience Growth : MoM follower growth by channel.
  • Engagement : ER / post & ER / video; avg watch time (incl. 30‑sec hold).
  • Acquisition : CTR to store / landing; installs from social; CPI / CPE benchmarks (where trackable).
  • Community : Discord joins, DAUs, message velocity, event participation.
  • Throughput : planned vs published; on‑time rate; creator deliverables completion.
  • Safety : 0 takedowns, 0 policy strikes, 0 age‑gate violations.

    • We set baselines together in Month 1; targets will be ambitious but realistic for each channel's current state.

    Must‑have qualifications

  • 4–7 years in social / content for gaming / esports / consumer apps or youth brands.
  • A portfolio of shorts / reels / threads that demonstrably moved metrics.
  • Hands‑on editing (CapCut / Premiere) and thumbnail craft; strong hook & copywriting skills.
  • Analytics fluency : IG Insights, YT Studio, X analytics; UTM discipline; comfort with GA4.
  • End‑to‑end creator ops : sourcing → briefs → contracts → tracking → reporting.
  • Experience running Discord communities and live / social coverage for events.
  • Clear understanding of India's online gaming sensitivities and ad / creator disclosure norms.

    • Good‑to‑have

  • Managed a 50k+ member Discord; regional language content ops.
  • Basic motion / design (AE / Canva / Figma) proficiency.
  • Familiarity with PostHog / Mixpanel, AppsFlyer / Branch, or similar attribution tools.
  • Esports tournament content experience; broadcast coordination.

    • Tool stack (we use / accept equivalents)

  • Planning / PM : ClickUp / Notion, Google Workspace.
  • Editing / Design : CapCut, Premiere Pro, Photoshop / Canva, Figma.
  • Publishing / Listening : Native schedulers; Hootsuite / Later / Sprout optional.
  • Analytics : IG / X native, YouTube Studio, GA4; UTM builder; (nice) PostHog / Mixpanel.
  • Utilities : Frame.io / Drive for review; Bitly; Discord bots for moderation.

    • Working model & benefits

  • Location : India (Hybrid / Remote); travel for shoots / lan events as needed.
  • Hours : Standard weekdays + event‑aligned evenings / weekends.
  • Compensation : Competitive salary + performance bonus; equipment & learning stipend.
  • Perks : Game credits, creator passes, and access to esports & studio shoots.

    • Growth path

  • 12–18 months : Step up to Senior Lead owning organic growth OKRs.
  • 18–24 months : Build a content pod (editor + designer + community exec) and / or move toward Head of Content / Community .

    • Process & rituals

  • Weekly : Content review & KPI stand‑up; creator pipeline check‑in.
  • Bi‑weekly : Experiment review (what we A / B'd, what we learned).
  • Monthly : Retrospective and next‑month plan; leadership read‑out.

    • Interview process

  • 20‑min intro screen (fit & portfolio walkthrough).
  • 45‑min craft interview (hooks, thumbnails, analytics stories).
  • Take‑home (48–72 hrs) : see below.
  • 60‑min panel with Growth, Esports, and Creator Ops.
  • Founder conversation; references; offer.

    • Sample take‑home (2–3 hrs cap)

  • Part A (Strategy) : 2‑week calendar (IG, YT Shorts, X) for a mini‑tournament & feature launch.
  • Part B (Craft) : Write 5 hooks and 3 thumbnail headlines for one gameplay highlight; mock one thumbnail.
  • Part C (Analysis) : Review a provided dashboard; list 5 insights and 5 actions.

    • How to apply

    Send your resume / LinkedIn and a 10‑slide or 2‑page portfolio : best posts, before / after thumbnails, short video samples, and one mini‑case on a channel you grew (goals → tactics → results). Email to [HIDDEN TEXT] with subject : 'THRYL — Social & Content Lead — YourName'.

    Skills Required

    Content Production, Editing, Premiere

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    Content Manager • Surat, India

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