Growth Marketing Specialist

Huedlife Pvt Ltd (Puretive)Bengaluru, Republic Of India, IN

2 days ago

Job description

We’re Hiring : Performance Marketeer

Location : Bangalore | Company : Huedlife Private Limited (Puretive & Total Routine Co)

We’re on a mission to make plant-powered wellness mainstream in India 🌿. To accelerate our journey, we’re looking for a Growth Marketer who can drive customer acquisition, retention, and revenue across digital and offline channels. This is a full-stack growth role — perfect for someone who loves mixing creativity, analytics, and hustle.

Key Responsibilities

Performance Marketing & Ads

Plan, execute, and optimize campaigns across Meta, Google, Amazon, YouTube, Zepto, Blinkit and Affiliate channels .
Manage budgets, set KPIs (CAC, ROAS, LTV), and scale profitable campaigns.
Continuously experiment with ad creatives, landing pages, and funnels.

Conversion & Retention

Own the customer journey from awareness → conversion → repeat purchase .

Run A / B tests on website, D2C store, and checkout flows to improve CVR.

Drive email, WhatsApp, and SMS campaigns for retention and upselling.

Analytics & Growth Loops

Set up and monitor dashboards (GA4, Mixpanel, Shopify, Amazon reports).

Analyze data to identify growth levers, drop-offs, and new opportunities.

Build feedback loops between paid, organic, and product teams.

Organic Growth & Content Marketing

Drive SEO & content marketing to build long-term organic traffic.

Collaborate with social / content teams for performance-driven storytelling.

Optimize influencer campaigns and partnerships for measurable ROI.

Strategy & Experiments

Own the growth roadmap — from user acquisition channels to retention strategies.

Constantly test new platforms, creative formats, and community-led growth ideas.

Work closely with Founder, Product, and Brand teams to align growth with vision.

What We’re Looking For

1–3 years of experience in growth / performance marketing , ideally in D2C, FMCG, or consumer brands.

Strong command over ads, analytics, SEO, retention, and CRO (conversion rate optimization) .

Data-driven mindset + creative instinct : knows how to scale what works and kill what doesn’t.

Hands-on with tools like Google Ads Manager, Meta Ads, GA4, Shopify, Klaviyo, HubSpot, CleverTap, Mixpanel (or equivalents).

Startup DNA : agile, experimental, hungry for results.

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Growth Marketing Specialist • Bengaluru, Republic Of India, IN