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Digital Marketing Specialist

Digital Marketing Specialist

Uncle AdvertisersAnantapur, IN
4 days ago
Job description

Digital Marketing Executive / Senior Executive (Hybrid – Srinagar / Remote)

Company : Uncle Advertisers

📍 Location : Srinagar (Hybrid : Office + Work From Home)

💼 Experience : 2–4 years

🕒 Full-Time | Immediate Joiner Preferred

About Us

Uncle Advertisers is a creative agency specializing in outdoor advertising, signage solutions, and printing . We’re now expanding our footprint into digital marketing , combining offline creativity with online performance.

We’re looking for a strategic, performance-driven Digital Marketing Executive / Senior Executive who can independently plan, execute, and optimize digital campaigns across multiple platforms.

Key Responsibilities

  • Develop, implement, and manage 360° digital marketing strategies (Social Media, Paid Ads, SEO, and Content Marketing).
  • Plan and execute Meta Ads (Facebook & Instagram) and Google Ads campaigns — including campaign setup, audience segmentation, bidding strategy, and conversion tracking.
  • Optimize ad campaigns based on CPC, CTR, CPA, and ROAS metrics.
  • Manage social media calendars , content planning, and community engagement across multiple client brands.
  • Coordinate with design & content teams for ad creatives, landing pages, and A / B testing.
  • Use Google Analytics 4 (GA4) , Meta Business Suite , and Google Tag Manager (GTM) to track and report performance.
  • Perform keyword research, on-page optimization, and competitor analysis (SEO).
  • Prepare weekly and monthly performance reports with data-driven insights and growth recommendations.

Required Technical Skills

  • Paid Advertising : Meta Ads Manager, Google Ads, YouTube Ads
  • Analytics Tools : Google Analytics (GA4), Google Tag Manager, Meta Pixel
  • SEO Tools : SEMrush, Ahrefs, Google Search Console
  • Design Tools : Canva, Figma, Adobe Creative Suite (basic knowledge)
  • Automation & CRM Tools : Zapier, HubSpot, Notion (optional)
  • Reporting : Data Studio / Looker Studio, Excel / Sheets (Pivot Tables, Dashboards)
  • Who You Are

  • 2–4 years of hands-on experience in performance marketing and content management
  • Strong understanding of funnel strategy, retargeting, and conversion optimization
  • Excellent communication & project management skills
  • Self-driven, analytical, and eager to build systems from scratch
  • Comfortable working in a hybrid setup (Srinagar + remote)
  • What We Offer

  • Opportunity to build and lead the digital marketing division
  • Exposure to both offline & online brand campaigns
  • Growth-based incentives + performance bonuses
  • Collaborative and flexible work environment
  • 📧 Apply Now :

    Send your resume + sample work / case studies to marketing@uncleadvertisers.com

    Subject : Digital Marketing Executive – Uncle Advertisers

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    Digital Marketing Specialist • Anantapur, IN

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