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PPC Specialist
PPC SpecialistUltraCare PRO • ahmedabad, India
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PPC Specialist

PPC Specialist

UltraCare PRO • ahmedabad, India
9 days ago
Job description

About the company :

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals :

  • Zealmax Ortho : With over 15 years of expertise, Zealmax Ortho is a distinguished orthopedic implants manufacturer and exporter based in India. The company’s global reach spans 70+ countries, supported by a network of 100+ international distributors and 200+ domestic distributors. ( Website-
  • UltraCare PRO : Established in 2012, UltraCare PRO is a premier health and wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India. It stands as a trailblazer in delivering cutting-edge solutions aimed at enhancing well-being. ( Website -

Role & responsibilities

  • Website Sales Ownership :

    • Take complete responsibility for website sales performance from acquisition to

    conversion ensuring consistent growth in sales and profitability.

  • Performance Marketing :

    • Plan, execute, and optimize campaigns on  Meta (Facebook / Instagram)  and  Google

    Ads  to drive high-quality traffic and conversions.

  • Funnel Optimization & CRO :

    • Analyze customer journeys, identify bottlenecks, and improve  conversion rates (CRO)

    across multiple funnels.

  • Data & Metrics :

    • Monitor and optimize key KPIs such as  CAC, AOV, ROAS, CTR, and CVR . Identify

    performance patterns and make quick, data-backed decisions to improve daily and

    weekly results.

  • Tracking & Troubleshooting :

    • Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4.

    Troubleshoot data discrepancies or attribution issues as needed.

  • Collaboration & Briefing :

    • Work closely with content and design, and teams to brief creatives and assets that align

    with performance goals.

  • Retention & Automation :

    • Manage and optimize  Emailer and WhatsApp automation journeys  for remarketing,

    retention, and precision targeting.  AI-Driven Marketing :

    Stay updated on emerging  AI tools and trends  in marketing and leverage them to

    generate faster insights, automate tasks, or enhance campaign outcomes.

  • Cross-Functional Coordination :

    • Maintain effective communication with internal teams to ensure alignment on goals,

    timelines, and deliverables.

    Preferred candidate profile :

  • 3-5 years of proven experience in  performance marketing  (Meta & Google Ads as the

    • primary channel).

  • Deep understanding of  funnels, retargeting, CRO, and attribution .
  • Strong analytical skills and proficiency in  GA4, GTM, Meta Ads Manager, and Google

    • Ads Dashboard .

  • Hands-on experience with automation and CRM tools (e.g., Klaviyo, MailChimp etc). Ability to work independently with an ownership mindset.
  • Exposure to  D2C / eCommerce  businesses will be a strong advantage.

    • Why You'll Love It Here :

  • Competitive compensation package, up to ₹6 LPA , commensurate with experience.
  • Work in a collaborative environment alongside a visionary team committed to making a meaningful impact.
  • Comprehensive Mediclaim Coverage and Term Insurance for your well-being.
  • Robust Employee Reward Policy.
  • Enjoy half-day Saturdays for a better work-life balance.
  • Participate in weekly engagement and professional development programs.
  • Benefit from the Employee Referral Rewards Program.

    • Job and Interview Location : 504, Indraprasth Business house, Behind Rasranjan, Near Vijay Cross Road, Memnagar, Ahmedabad, Gujarat

    If interested, email your updated resume on or whatsapp profile on .

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