Campaign Manager

Role : Performance Marketing - Google and Meta Campaign Manager

Company Industry : Marketing and Advertising

Experience : 3-6 years

Education : Bachelor’s degree or equivalent

RESPONSIBILITIES :

Campaign implementation : work closely with cross-functional teams to plan, execute and analyze promotional campaigns.

Test and optimization : conduct experiments to grow campaign traffic and conversion; innovate and test new creative ideas or new channels to engage customers; be able to implement data insight to future operations

In depth understanding of Google ad platform – Customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.

Manage all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimization.

Identify the best communication at the best time using the best channel to nudge a user towards conversion.

REQUIREMENTS :

5-6 Years of experience in growth / digital marketing preferably from an agency background

Strong background with lead gen or E-Commerce clients

Experience in working with a multi-crore digital marketing budget.

In-depth, hands-on experience in managing programmatic & biddable platforms like Google AdWords, DBM(Optional), etc.

Exposure of running campaigns using 1st party and 3rd party data.

Knowledge of Analytics, Attribution and Planning tools

Strong marketing mindset with problem solving skills.

INDUSTRY

Marketing & Advertising

EMPLOYMENT TYPE

Full-time

LOCATION

HSR Layout