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Head of Brand

Head of Brand

HireBoundIndia
10 days ago
Job description

About the Role

We’re looking for a brand builder at heart — someone who can take our food brand from great products to a loved household name. You’ll own the brand vision, craft how we show up to consumers, and bring fresh, creative energy to how we engage with our community.

What You’ll Do

  • Shape the brand story, tone, and identity— and make sure it shines through in everything from packaging to Instagram posts.
  • Lead campaigns that spark conversation and connection — whether through content, collabs, or smart experiences.
  • Build a digital-first playbook : social, influencers, creator-led partnerships, and community initiatives.
  • Use data and insights to refine what’s working (and drop what’s not).
  • Collaborate with product, sales, and ops so the brand comes alive everywhere.
  • Nurture and grow a small, sharp markeƟng team that moves fast and thinks big.

Who You Are

  • 7+ years in brand markeƟng, ideally with food, FMCG, or digital-first consumer brands.
  • A builder who has helped take brands from niche to mainstream.
  • Fluent in digital culture, influencer ecosystems, and community-led growth.
  • Creative storyteller who can balance brand love with business impact.
  • Comfortable working in a fast-moving, high-growth, start-up environment.
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