Senior Content Writer

Job Title : Senior Content Writer

About the Role

We are looking for an experienced and versatile

Content Writer

who can create engaging, impactful content across multiple platforms while strategically managing our brand’s digital presence. The ideal candidate is a strategic thinker, an exceptional storyteller, and someone who understands how to craft content that resonates with diverse audiences.

Key Responsibilities

Content Creation & Copywriting

Develop high-quality content for

websites, blogs, video scripts, newsletters, and event posters .

Write clear, concise, and creative copy for marketing campaigns, social media posts, ads, and promotional material.

Craft SEO-friendly blog posts and web content that drive organic traffic.

Strategic & Creative Thinking

Collaborate with the marketing team to

develop content strategies

aligned with brand objectives.

Generate

innovative campaign ideas

to enhance brand engagement and conversions.

Analyze performance metrics and optimize content for better results.

Plan, manage, and publish content across all social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

Engage with followers, reply to comments and DMs, and build an active community.

Monitor social media trends and suggest creative campaign ideas.

Regularly update and optimize Google My Business (GMB) listings for better local visibility.

Ensure consistency in branding and communication across all digital channels.

Skills & Qualifications

5–8 years of experience

in content writing, copywriting, and social media management.

Excellent command of

English language

(both written and verbal).

Strong understanding of

SEO principles, hashtags, and social media algorithms .

Familiarity with

Google My Business, analytics tools, and social listening platforms .

Ability to

think strategically and execute creatively .

Strong organizational and time-management skills.

Nice to Have

Experience in

design tools

like Canva or Photoshop for creating social media visuals.

Previous experience in

event promotions

or managing campaigns for offline events.

What We Offer

Opportunity to

lead content strategy

and make a real impact on brand growth.

Creative and collaborative work environment.