BrandTouch - Senior Operations Manager - Campaigns / Activations & Events

Description :

• Key Responsibility
• Campaign Planning & Execution
• Own end-to-end planning and execution of BTL campaigns, on-ground activations and clients branding mandates across geographies.
• Create structured, scalable and fool-proof operational roadmaps and SOPs for every campaign.
• Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, promoter onboarding & management, permissions and all event / activation / campaign support elements.
• Ensure quality control and operational excellence at every touchpoint.
• Event Planning & Management
• Plan and execute end-to-end corporate and brand events, including launches, conferences, dealer meets and experiential marketing activations, etc ensuring alignment with client objectives and audience expectations.
• Develop comprehensive event plans covering timelines, venue selection, budgeting, logistics, production, AV setup, compliance and contingency management for seamless execution across locations in India.
• Collaborate and coordinate with cross-functional stakeholders, including business development, client servicing, vendors, designers and other agencies to deliver high-quality, on-ground experiences.
• Oversee on-ground operations and post-event activities, ensuring flawless execution, guest satisfaction, feedback collection and learnings for continuous improvement.
• Vendor Management
• Build, manage and negotiate with a strong ecosystem of vendors (fabricators, AV, manpower agencies, printers, deployers, etc.).
• Ensure regional / pan-India vendor network development and maintain service SLAs.
• Manage vendor selection, contracting, billing, advances and payout coordination.
• Conduct vendor audits, benchmarking and cost optimization to improve margins.
• Budgeting, Costing & P&L Ownership
• Create accurate campaign-wise costings and budgets aligned with BD and client briefs.
• Optimize operational spends and improve project profitability.
• Ensure all expenses are accounted for with full compliance to financial and audit standards.
• Team Supervision & Performance Management
• Guide, train and supervise regional operations teams, promoters and field staff.
• Define benchmarks, KPIs and quality standards for on-ground execution.
• Track daily progress, flag risks and ensure timely escalations and resolutions.
• Conduct performance reviews of teams, agencies and campaigns.
• Process, SOP & Compliance
• Develop and implement SOPs for flawless on-ground execution.
• Conduct campaign risk assessments and create contingency plans.
• Lead campaign-wise audits for internal, client and compliance requirements.
• Ensure accurate and legally compliant documentation of execution plans, permissions and expense reports.
• Reporting & Insights
• Generate detailed execution reports including performance tracking, operational insights, city / region-wise data, spend analysis and ROI metrics.
• Build and Track P&L and share learnings and feedback for business growth and repeatability.

Who You Are :

Benefits of Joining Our Team :

(ref : iimjobs.com)