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Marketing Executive

Biometa PolypackAhmedabad, Gujarat, India

7 hours ago

Job description

Job Description – Marketing Executive

Position : Marketing Executive

Location : Ahmedabad, Gujarat

Department : Marketing

About Biometa Polypack

Biometa Polypack is a CPCB-approved manufacturer of 100% compostable bags and sustainable outer packaging solutions. From grocery and garbage bags to protective wraps for electronics and industrial applications, we provide eco-friendly alternatives to plastic and paper packaging.

Role Overview

We are looking for a dynamic and result-oriented Marketing Executive to join our team. This role is perfect for someone who thrives in a startup environment, enjoys multitasking, and can take ownership of marketing activities — from lead generation to content creation and campaign execution.

Key Responsibilities

Lead Generation & Outreach

Make cold calls, send follow-up emails, and schedule meetings with potential clients.
Maintain and grow lead database with accurate information and segmentation.
Research target industries and identify new prospects.

Content & Campaigns

Write engaging blogs, posts, email newsletters, and product content to enhance brand presence.

Generate creative ideas for marketing campaigns, events, and promotions.

Collaborate with the design team (or external partners) for visual content.

Database & Reporting

Maintain marketing data in CRM / Excel and track performance metrics.

Prepare weekly and monthly reports on lead status, campaign performance, and conversions.

Brand Building & Events

Support the planning and execution of industry events, expos, and product campaigns.

Suggest innovative ways to boost visibility and improve client engagement.

Cross-Functional Collaboration

Coordinate with sales, operations, and product teams to ensure marketing efforts align with business goals.

Required Skills & Competencies

Excellent communication (verbal & written) and presentation skills.

Strong ability to generate and nurture leads through calls, emails, and follow-ups.

Basic knowledge of digital marketing, social media, and campaign management.

Creative thinker with attention to detail and willingness to experiment.

Good organizational skills with ability to maintain clean data and reports.

Ability to work independently, take initiative, and thrive in a startup culture.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.

0–3 years of experience in marketing, lead generation, or similar role (freshers with excellent communication skills are welcome).

Familiarity with CRM tools, MS Excel / Google Sheets, and basic digital marketing concepts preferred

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Marketing Executive • Ahmedabad, Gujarat, India