Performance Marketing

Job Title : Performance Marketing Manager preferred from F&B / Cloud Kitchen Industry

Location : Mumbai [Remote]

Job description

Overview :

Seeking a Performance Marketing Manager, proficient in campaign operations, specializing in SOCIAL MEDIA B2C

Key Responsibilities :

User Acquisition Strategy : Define strategies across performance marketing channels, focusing primarily on meta & Tiktok LinkedIn

Campaign Management : Set up and optimize campaigns daily to improve performance metrics such as CTR, conversion rates, and ROAS.

Performance Analysis : Analyze and report on performance through paid channels regularly.

Collaboration with Agencies : Identify new targeting opportunities across user segments and geographies with the help of agencies.

Creative Optimization Feedback : Work closely with internal teams to provide feedback on creative assets.

Ad Campaign Implementation : Oversee Search ads, Shopping campaigns, Google Merchant Center, and Performance Max campaigns.

Data-Driven Decisions : Utilize Google Analytics for performance analysis and data-driven decision-making.

Budget Allocation : Allocate budgets effectively, optimize campaigns, and conduct thorough performance analyses.

Reporting : Create and maintain reports in Excel, including planning and reporting tasks.

Digital Campaign Execution : Plan and execute campaigns across PPC, social media advertising (Google, Facebook, Instagram, LinkedIn, TikTok), and programmatic ad buys.

Collaboration for Narratives : Work with product and analytics teams to craft compelling, targeted narratives for the car share audience.

Performance Monitoring : Use tools 3rd party and platform.

Performance Reporting : Develop and maintain performance reports, ensuring clear communication of results and learnings to stakeholders.

Budget Management : Maximize ROI and achieve KPIs related to user acquisition and engagement within budget constraints.

A / B Testing : Conduct A / B testing on campaign elements to continuously improve conversion rates and key performance metrics.

Stay Updated : Keep abreast of the latest trends in performance marketing, especially within the mobility and tech-app sectors.

Requirements :

Experience : 5-7 years in digital / performance marketing, ideally in a tech or mobility-focused company.

Data Analysis : Proficiency in data analysis and translating complex data into actionable insights.

Marketing Tools Proficiency : Strong proficiency with online marketing tools and ad platforms like Facebook Business Manager, LinkedIn Ads, and an understanding of TikTok's advertising opportunities.

Data Processing : Familiarity with Microsoft Excel and Google Sheets.

Communication Skills : Excellent communication skills for effective stakeholder management.

Adaptability : Detail-oriented and capable of managing multiple tasks and tight deadlines in a fast-paced, growth-driven environment.

Required Skills and Qualifications :

Technical Proficiency : Expertise in social media advertising platforms, analytics tools, and CRM systems.

Analytical Skills : Strong ability to analyze data, identify trends, and make data-driven decisions.

Creativity : Ability to create innovative and engaging content that resonates with target audiences.

Communication Skills : Excellent verbal and written communication skills for effective collaboration and reporting.

Project Management : Strong organizational and project management skills to handle multiple campaigns simultaneously.

Impact on Business

A Social Media Performance Marketing Manager plays a pivotal role in driving business growth by :

Increasing Brand Awareness : Leveraging social media to expand brand reach and visibility.

Boosting Engagement : Creating engaging content that fosters interaction and builds a loyal community.

Driving Conversions : Implementing targeted campaigns that convert social media interactions into tangible business outcomes, such as sales, leads, or app downloads.

Enhancing Customer Insights : Providing valuable insights into customer behavior and preferences, informing broader marketing strategies.