SEO / SEM & Social Media Strategist
BONES’N’PAWSNew Delhi, Republic Of India, IN5 hours ago
Job descriptionRun Search, Display, Shopping & Retargeting campaigns Manage daily budgets, CPC, and conversions Setup proper tracking (pixels, tags) Test multiple ad variations Improve ROAS and reduce ad waste Run Instagram and Facebook traffic + conversion ads Build target audiences (pet parents, dog / cat owners) Retarget website visitors & Instagram profile visitors Create ad strategies for each product category Collaborate with designer for ad creatives Drive relevant traffic from SEO, ads, and social Improve product page conversion rate Manage and improve checkout funnels Suggest website improvements (UI / UX) Implement offers, coupons, landing pages to boost sales Increase Instagram reach, followers, and engagement Plan content strategy Boost high-performing reels and posts Create SEO-driven captions & growth strategies Improve Instagram Shop visibility Weekly traffic, sales, CPC & ad report Analyse Google Analytics & Ads Manager Track sales funnel and conversion patterns Make data-driven recommendations 1–4 years of digital marketing experience Strong knowledge of SEO, Google Ads, Meta Ads Must have handled e-commerce or D2C brand(s) Experience with GA4, Search Console, Meta Business Manager Strong analytical and research skills Ability to handle digital marketing independently Bonus : Experience in pet industry or FMCG SEO (On-page, Off-page, Technical) Google Ads Meta Ads Keyword Research Social Media Strategy CPC & ROAS optimisation Conversion Rate Optimisation Data Analytics Creative ad planning Website traffic growth Keyword ranking improvement Website sales & conversions CPC reduction ROAS improvement Instagram growth & visibility Revenue from ads
1. SEO (Website Ranking + Instagram SEO)
- Perform keyword research for the pet industry
- On-page SEO (titles, descriptions, content optimization)
- Off-page SEO (backlinks, PR listings, partnerships)
- Technical SEO (speed improvement, indexing, schema)
- Rank for pet-care keywords like dog shampoo, tick & flea, grooming products
- Instagram SEO : hashtag planning, keyword captions, profile optimization
2. Google Ads Management
3. Meta Ads (Instagram + Facebook Ads)
4. Website Traffic & Sales Growth
5. Social Media Growth & Strategy
6. Reporting & Analytics
📌 Requirements
⭐ Skills Needed
🎯 KPIs (Performance Metrics)
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Social Media Strategist • New Delhi, Republic Of India, IN
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