Social Media Engagement Specialist
hoichoiKolkata, Republic Of India, IN2 days ago
Job description3–5+ years of experience in social media strategy or digital marketing. Strong understanding of Facebook, Instagram, X, LinkedIn, YouTube, and emerging platforms. Analytical, data-driven, and skilled in campaign planning. Excellent communication, presentation, and project management skills. Proficiency in Hindi is a must — strong command over both written and spoken Hindi. This role would for hoichoi's new micro drama platform - Sooper | Short Dramas & Audio Series Experience in the media, entertainment, or OTT industry. Exposure to influencer strategy and content marketing.
About the Role :
We’re looking for a strategic and creative social media professional to lead the brand’s digital presence. The role focuses on strategy, planning, and performance insights — crafting platform-specific campaigns that drive engagement, storytelling, and audience growth.
Key Responsibilities :
- Develop and execute social media strategies aligned with brand and business goals.
- Plan and calendarize monthly / quarterly content with creative and marketing teams.
- Analyze platform insights, audience trends, and performance data to optimize strategy.
- Lead ideation for campaigns, brand moments, and collaborations.
- Ensure consistent tone, messaging, and visual identity across all platforms.
- Collaborate with performance marketing, PR, and design teams for integrated execution.
- Monitor KPIs, generate insights, and recommend data-backed improvements.
- Stay ahead of digital trends, new formats, and platform innovations.
Requirements :
Preferred :
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Social Media Specialist • Kolkata, Republic Of India, IN