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Retention Specialist
QrataThoothukudi, Republic Of India, IN9 days ago
Job descriptionRetention Strategy Development : o Design and execute customer retention campaigns to improve repeat purchases, customer lifetime value (CLTV), and overall engagement. o Segment customers based on behavior, preferences, and lifecycle stage to deliver personalized communication. Campaign Management : o Develop and implement multi-channel retention campaigns using tools like Clevertap, MoEngage, and WebEngage. o Optimize campaigns across email, SMS, push notifications, and in-app messaging. o A / B test campaigns to determine what drives the best engagement and retention. Data Analysis & Reporting : o Identify patterns and trends in customer behavior to predict churn and take proactive measures. o Monitor campaign performance and derive actionable insights using analytics tools. o Create regular reports on retention metrics, including churn rates, repeat purchases, and engagement levels. Collaboration : o Work closely with product, content, and marketing teams to align retention efforts with overall business goals. o Partner with the design team to create engaging creatives and messaging. Tool Expertise : o Use platforms like Clevertap, MoEngage, and WebEngage to set up workflows, track customer journeys, and manage campaigns. o Stay updated with the latest features of these platforms and implement best practices. Customer Insights : o Gather and interpret customer feedback to improve retention strategies.
Job Title : Executive / Sr. Executive Retention Marketing
Knowledge and Skill / Qualification Requirements
- 1–3 years of experience in retention marketing or customer lifecycle management.
- Hands-on experience with Clevertap, MoEngage, and WebEngage is mandatory.
- Strong analytical skills and a data-driven mindset.
- Familiarity with segmentation, A / B testing, and campaign optimization.
- Excellent communication skills with a focus on creating customer-centric strategies.
Key Responsibilities
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Specialist • Thoothukudi, Republic Of India, IN
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