Required Skills :
- Expertise in technical SEO (site architecture, SEO best practices, keyword research, crawlability, and indexability)
- In-depth knowledge of Google Search Algorithm, SERPs, and SEO strategies
- Familiarity with SEO tools like Google Analytics, Search Console, and SEMrush
- Strong understanding of schemas, SMO factors, and social media optimization
- Experience in link-building strategies (guest blogging, blogger outreach)
- Coordination with content, product, tech, and UX teams for SEO-focused initiatives
- Excellent reporting and presentation skills for regular SEO performance updates (weekly / monthly / quarterly)
Must-Have Skills :
SEO Roadmap Development & ExecutionKeyword Research & Competition MappingLink Acquisition & Content StrategyGoogle Analytics & SEO Tool UtilizationSocial Media Strategy for Link AcquisitionSEO-Focused Technical Architecture OptimizationKey Responsibilities :
Develop and execute an actionable SEO roadmap that integrates technical, content, and product optimizationsCreate and execute strategies to improve SEO rankings and organic search trafficConduct keyword research and competition analysis to boost low-performing keywordsImplement schemas and social media optimizations to increase search visibilityDrive link-building efforts through content generation (guest posts, blogger outreach, etc. )Regularly analyze website traffic and optimize lead acquisition metrics using SEO toolsPresent SEO performance and audit reports to managementCollaborate with internal and external teams for content creation and SEO alignmentContinuously optimize content across all platforms (web and mobile) to enhance user experienceSkills Required
content generation, Seo Specialist, product optimization, Seo