FLIN - Lead - Digital Sales & Data

Key Responsibilities :

1. Digital Sales Leadership (40%)

• Own and scale digital disbursements from IDR 4B - IDR 20B monthly in 8 - 12 months, balancing growth with profitability.
• Drive quality conversions by focusing on approval rates and ensuring that acquired customers align with credit policy.
• Embed profitability KPIs into sales operations : optimize LTV / CAC ratio, net disbursement per Eligible Lead, and sales efficiency.
• Lead and mentor the digital sales team by developing data-driven playbooks for consultative selling, follow-ups, and funnel discipline daily.
• Monitor daily team activities using CRM, ensuring all leads are followed up on within the SLA
• Continuously optimize CRM automations to reduce manual work (auto-reminders, lead scoring, escalation alerts).
• Ensure smooth coordination between AI Agents and sales agents, with clear escalation rules and CRM integration, so no lead is left unattended.
• Integrate risk and collections feedback into sales scripts and targeting criteria.

2. Collaboration with Growth / Credit / Product (25%)

3. Data & Analytics (25%)

Co-own the Sales, Growth & Risk Performance Dashboard that tracks :

4. Strategic Leadership (10%)

Key Performance Indicators (KPIs)

Requirements :

(ref : iimjobs.com)