Marketing Campaign Operations Senior Analyst

ConfidentialKolkata, India

11 days ago

Job description

As a Campaign Operations Senior Analyst within the Global Alliances Marketing team, you'll play a key role in delivering marketing campaigns from planning through execution. You will support the execution of strategic marketing campaigns through structured coordination, content development, and stakeholder alignment. This position requires strong attention to detail, the ability to manage multiple stakeholders, and experience coordinating across digital platforms and tools.

You'll contribute to the development of campaign assets, ensure content quality and compliance, and manage publishing workflows across email, social, and web. The role also involves supporting co-branded initiatives and ensuring contract-aligned execution for joint business relationships.

Responsibilities

Content Development and QA

Assist in development of campaign themes and overall strategy
Draft campaign emails, social posts, and website pages using templates and aligned with overall marketing strategy
Develop social media content for thought leadership and case study assets
Perform QA checks (links, branding, audience, compliance) across content types
Coordinate C3 submissions and manage stakeholder reviews

Contracting and Joint Business Relationships

Ability to read and understand complex contracts, ensuring deliverables fall within the scope of the contract

Navigate consultation process for Joint Business Relationships

Execution Support and Scheduling

Submit email and web updates in Workfront and track approval stages

Coordinate publishing and implementation of campaign assets

Co-Branding and Compliance Assistance

Assist in brand reviews, OFRO consultations, and final archiving of materials

Ensure content is saved with correct metadata in SharePoint repositories

Team Responsibilities

Assist with prioritization, understanding timelines and ensuring timely delivery

Monitor and report on capacity constraints to leadership

Ability to work with and deliver to multiple stakeholders, managing expectations and ensuring stakeholders remain informed

Job Requirements and Preferences :

Experience : 3–5 years in digital marketing, content coordination, or campaign operations and experience managing a team

Knowledge on sales force CRM, dashboarding and campaign is a must.

Tools Proficiency :

Proficiency in Salesforce, Workfront, Sprinklr, Canva, and Marketing Cloud

Familiarity with brand compliance in professional services is beneficial

Experiencing leveraging ChatGPT for content creation and daily tasks

Soft Skills :

Collaboration & Teamwork : Works effectively in team environments, contributes to shared goals, and builds strong working relationships across functions and levels.

Communication & Accountability : Communicates clearly and professionally, listens actively, and takes ownership of assigned tasks with reliability and follow-through.

Adaptability & Growth Mindset : Demonstrates flexibility in dynamic environments, embraces feedback, and proactively seeks opportunities to learn and improve.

Skills Required

Salesforce, Canva, Marketing Cloud

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Senior Marketing Analyst • Kolkata, India