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Head of Marketing, Branding

Head of Marketing, Branding

Saaki Argus & Averil ConsultingChennai, Tamil Nadu, India
30+ days ago
Job type
  • Quick Apply
Job description

Job Overview :

We are seeking a dynamic and strategic Head of Brand and Marketing to lead and oversee the development, implementation, and management of our brands marketing efforts. The ideal candidate is a visionary leader with deep expertise in brand management, digital marketing, and integrated marketing communications with good expertise in handling SAAS products.

Key Responsibilities :

Brand Strategy Development :

  • Lead the development of the brands vision, strategy, and positioning to ensure consistency across all channels and touchpoints.
  • Define the brand s messaging, values, and tone of voice to align with target audiences and business objectives.

Campaign Management :

  • Create and oversee the execution of multi-channel marketing campaigns that drive brand awareness, customer acquisition, and retention.
  • Analyze campaign performance and optimize strategies to maximize ROI

    • Marketing Leadership :

  • Lead the marketing team, fostering a culture of creativity, collaboration, and results-driven performance.
  • Develop and implement integrated marketing plans across digital, traditional, and experiential channels.
  • Oversee the execution of global and regional marketing campaigns.

    • T eam Development & Management :

  • Build, mentor, and lead a high-performing brand and marketing team.
  • Foster cross-functional collaboration with teams such as product, sales, and creative.

    • Market & Competitor Analysis :

  • Conduct market research to understand customer needs, trends, and competitor activities.
  • Use insights to refine strategies, messaging, and product positioning.

    • Brand & Content Leadership :

  • Oversee content creation, digital presence, and social media strategy to build brand awareness and engagement.
  • Ensure content is on-brand, innovative, and resonates with the target audience.

    • Performance Reporting :

  • Provide regular updates and reports to senior leadership on the effectiveness of brand and marketing strategies.
  • Track key performance indicators (KPIs) and adjust tactics to improve results.

    • Budget Management :

  • Develop and manage the marketing budget, ensuring effective allocation of resources to deliver maximum impact.

    • Qualifications :

    Education : Master of Business Administration / Any Graduate with 10+ years of experience in handling the Branding / MArketing portfolio from SAAS Product background

    Location : Chennai

    Looking for a candidate from product based company

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    Head Of Marketing • Chennai, Tamil Nadu, India