Talent.com
Senior Media Buyer

Senior Media Buyer

Youtech MarketingMeerut, IN
11 hours ago
Job description

Youtech Marketing is India's fastest-growing food marketing agency with 100K+ Instagram followers and 100+ successful restaurant clients. We are a full-service digital marketing agency specializing in helping cafes, restaurants, and food businesses grow their brand presence and revenue. We don’t just create content, we drive real footfall and sales for cafes, restaurants, dessert brands, and cloud kitchens.

Overview

We’re looking for an experienced, data-driven, and results-focused Senior Media Buyer who can plan, launch, manage, and optimize paid advertising campaigns across multiple platforms.

As a Senior Media Buyer at Youtech Marketing, you will be responsible for building high-performing Awareness ad campaigns for cafes and restaurants, driving measurable results, and collaborating with the creative and content teams to execute winning strategies.

Roles & Responsibilities

Campaign Strategy & Execution

  • Plan, launch, and manage paid media campaigns across Facebook, Instagram, YouTube, and other relevant platforms.
  • Focus on achieving strong performance metrics for cafes and restaurants.
  • Develop data-backed media buying strategies tailored for the food & beverage industry to maximize ROI, customer acquisition, and retention.
  • Execute Full funnel (TOF, MOF, BOF) strategy for Awareness campaigns.

Performance Optimization

  • Monitor campaign performance daily and analyze KPIs such as cost per share, Hook Rate, Hold Rate, CPM and understand conversions from the Account Manager.
  • Implement continuous optimizations including audience testing, A / B creative testing, and funnel improvements.
  • Creative Collaboration

  • Collaborate closely with Account managers, design and content teams to guide ad creatives.
  • Ensure all creatives align with campaign objectives and maintain consistent brand messaging.
  • Budget Management

  • Manage advertising budgets across multiple platforms efficiently.
  • Ensure proper pacing of budgets to avoid overspending or under-delivery.
  • Market & Audience Research

  • Stay updated with paid advertising trends, platform updates, and competitor activities.
  • Identify new targeting opportunities within the F&B space to reach ideal customer segments.
  • Reporting & Analysis

  • Prepare regular performance reports with actionable insights and optimization suggestions.
  • Present findings to management and contribute to data-driven decision-making.
  • Qualifications

  • 2+ years of experience in media buying or performance marketing.
  • Strong hands-on experience with Meta Ads (Facebook & Instagram) and YouTube Ads.
  • Strong hands on Awareness Ad Campaigns.
  • Ability to analyze metrics and optimize campaigns for performance and profitability.
  • Experience working with F&B brands or local businesses is a plus.
  • Strong collaboration skills with creative and content teams.
  • High attention to detail, structured thinking, and strong analytical capability.
  • Ability to manage multiple campaigns and budgets simultaneously.
  • Strong communication skills (written and verbal).
  • Create a job alert for this search

    Buyer • Meerut, IN

    Related jobs
    • Promoted
    Meta Ads Media Buyer : Cannabis Experience or Agency Experience preferred

    Meta Ads Media Buyer : Cannabis Experience or Agency Experience preferred

    Transparent eComDelhi, India
    Company Description Transparent eCom specializes in helping businesses in sensitive verticals like pharma, cannabis, alcohol, and mushrooms maintain compliance and keep ad accounts live on Meta, Go...Show moreLast updated: 1 day ago
    TikTok Media Buyer

    TikTok Media Buyer

    AMZ AdvisersNew Delhi, Delhi, India
    Remote
    AMZ Advisers is an Amazon Marketing & Consulting agency, Reach Social is our official TikTok Shop Partner.They’ve become one of the fastest-growing TikTok Shop agencies in the US, servicing 79 figu...Show moreLast updated: 30+ days ago
    • Promoted
    Paid Media Buyer

    Paid Media Buyer

    Organic Co CompanyMeerut, IN
    Job Opportunity : Paid Media Buyer – Full / Part Time (Remote - Freelance).We invite you to be part of a forward-thinking organization committed to driving impactful digital growth.Our company value...Show moreLast updated: 2 days ago
    • Promoted
    Meta Media Buyer | Fashion & Accessories

    Meta Media Buyer | Fashion & Accessories

    We TriumphGhaziabad, IN
    This isn’t just another media buying role.If you treat ad accounts like living systems—not slot machines….If your first instinct is to ask why a metric moved before touching a toggle….This might be...Show moreLast updated: 9 days ago
    • Promoted
    Senior Media Buyer (4yrs+ experience)

    Senior Media Buyer (4yrs+ experience)

    ThrottllDelhi, India
    We’re Hiring : Senior Media Buyer (Performance Focus | 4yrs+ Exp.Reporting to the Head of Performance Marketing, this full-time. ROI and customer acquisition targets.In Office preferred, Remote appli...Show moreLast updated: 25 days ago
    • Promoted
    • New!
    Fresh Category Buyer

    Fresh Category Buyer

    Future Ventures Ltd. (Cheers Hypermarket)Ghaziabad, IN
    The Fresh Category Buyer will be responsible for sourcing, negotiating, and managing vendors for the Fresh category (Fruits, Vegetables, Dairy, Bakery, Meat, and other perishables).The role focuses...Show moreLast updated: 21 hours ago
    • Promoted
    • New!
    Facebook Ads - Media Buyer - Mumbai

    Facebook Ads - Media Buyer - Mumbai

    BforbrandingGhaziabad, IN
    Media Buyer – Facebook Ads & Google Ads ( Full-Time, Virar - Mumbai ).Full-Time, In-Office ( Virar ).Experience : 2+ years in Media Buying (Facebook Ads & Google Ads). Bforbranding is a global desig...Show moreLast updated: 20 hours ago
    • Promoted
    • New!
    Junior Media Buying Executive (Performance Advertising - Meta & Google Ads)

    Junior Media Buying Executive (Performance Advertising - Meta & Google Ads)

    The ConnectHubGhaziabad, IN
    Junior Media Buying Executive (Performance Advertising - Meta & Google Ads).C-Scheme, Jaipur | Job Type : Full-Time, On-Site | Experience : 0–2 Years. ConnectHub is a 15 year old digital agency that h...Show moreLast updated: 21 hours ago
    • Promoted
    Meta Media Buyer- Performance Marketing

    Meta Media Buyer- Performance Marketing

    BeyondAdsDelhi, India
    Job Title : Meta Media Buyer (Facebook Ads) Location : Hyderabad, India Job Type : Full-time (Work from Office Only) Salary Range : ₹4 – ₹6LPA. Beyond Ads is a performance-driven e-commerce marketing ag...Show moreLast updated: 30+ days ago
    • Promoted
    Media Group Head

    Media Group Head

    Publicis GroupeDelhi, India
    Designation- Group Head- Digital Buying Years of exp- 6-9 Location- Mumbai.Role Overview : The Group Head - Central Media Buying will lead and oversee the centralized media buying function within ou...Show moreLast updated: 15 days ago
    • Promoted
    Paid Media Manager / Paid Advertising Lead

    Paid Media Manager / Paid Advertising Lead

    Moncler Companyghaziabad, India
    Paid Media Manager / Paid Advertising Lead (Part-Time, Remote).Shape Global Luxury Performance With Moncler.Moncler is synonymous with modern luxury, technical excellence, and visionary craftsmansh...Show moreLast updated: 14 days ago
    • Promoted
    • New!
    Senior Manager - Advertising Sales

    Senior Manager - Advertising Sales

    ZeptoMeerut, IN
    Media Planning, Performance marketing, Business Development, Growth Strategy, T2T Connects, CXO Engagements.Experience managing internal and external relationships. Experience building new customer ...Show moreLast updated: 21 hours ago
    • Promoted
    Sr. Media Buyer

    Sr. Media Buyer

    ROI MagnetDelhi, India
    We’re Hiring : Senior Media Buyer – Meta & Google Ads.Location : Baner, Pune (On-site).Salary : ₹50,000 / month (Negotiable based on experience & expertise). We’re a performance marketing agency that liv...Show moreLast updated: 16 days ago
    • Promoted
    Paid Media Specialist

    Paid Media Specialist

    Analytix Business Solutions (India) Pvt. Ltd.Meerut, IN
    Businesses of all sizes are faced with a rapidly changing competitive environment.Companies that possess both the ability to successfully navigate obstacles and the agility to react to market condi...Show moreLast updated: 4 days ago
    • Promoted
    • New!
    Sr. Manager - Digital Paid Media

    Sr. Manager - Digital Paid Media

    AdsyndicateMeerut, IN
    Responsible for digital marketing strategy across the channels.Will be completely responsible for Strategy, budgeting, planning & implementation of large-scale media spends of our clients across al...Show moreLast updated: 1 hour ago
    • Promoted
    Senior Paid Media Specialist

    Senior Paid Media Specialist

    Akriveia Technologies Pvt LtdDelhi, India
    We are a performance-driven digital marketing agency specializing in creating impactful campaigns that deliver measurable results. Our approach combines data-driven strategies with creative excellen...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Paid Ads Specialist (Meta)

    Paid Ads Specialist (Meta)

    HILL QUEEN TEADelhi, India
    Read the JD Properly before Applying.Remote | Part-Time (High Ownership) |.Immediate Start Competitive Monthly Retainer+ Performance-Based Incentives. Hill Queen Tea is a premium wellness tea brand ...Show moreLast updated: 9 hours ago
    • Promoted
    Buyer

    Buyer

    UNISON INTERNATIONAL CONSULTING (The Recruitment Company)Meerut, IN
    Exciting Opportunity : Buyer ( toys & Games)🌟.Experienced buying and merchandising professional with 7–15 years in value and mass retail, specializing in beauty, toys, and personal care categories...Show moreLast updated: 30+ days ago