Social Media Manager
Experience : 5–6 years
Dept : Branding & MarCom
Role Summary : Own social media end-to-end—calendar, content (posts + videos), paid boosting, publishing, and reporting for a multi-hospital setup.
Key Responsibilities
Create a monthly content calendar; align with service lines and campaigns.Meet doctors / teams to source topics, get approvals, and plan shoots.Get videos made (brief, coordinate, review) and publish on time.Write captions / scripts; ensure brand tone, medical accuracy, and consent.Schedule via Meta / YouTube / LinkedIn tools; manage comments & basic ORM.Run paid boosts / ads; set objectives, optimize, and manage budgets.Track performance (reach, engagement, watch time, CPL) and share reports.Monitor competitors and suggest experiments to grow channels.Requirements
5–6 years in social media; strong video / reels sense.Hands-on with Meta Business Suite, YouTube Studio, LinkedIn; Canva / CapCut / Premiere.Working knowledge of paid ads (objectives, audiences, creatives, UTMs).Basic analytics (platform insights, GA4 basics, Excel / Sheets).Excellent communication; stakeholder management with clinicians; execution ownership.Flexibility for inter-hospital travel and occasional weekend shoots.Nice to Have
Healthcare category experience, ORM tools, influencer outreach.Education : Bachelor's in Marketing / Communications; MBA preferred.
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Skills Required
Linkedin, Canva, Excel Sheets, Premiere