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Social Media Manager

Social Media Manager

ConfidentialNoida, India
30+ days ago
Job description

Social Media Manager

Experience :  5–6 years

Dept :  Branding & MarCom

  • Location :  Noida

Role Summary :  Own social media end-to-end—calendar, content (posts + videos), paid boosting, publishing, and reporting for a multi-hospital setup.

Key Responsibilities

  • Create a monthly content calendar; align with service lines and campaigns.
  • Meet doctors / teams to source topics, get approvals, and plan shoots.
  • Get videos made (brief, coordinate, review) and publish on time.
  • Write captions / scripts; ensure brand tone, medical accuracy, and consent.
  • Schedule via Meta / YouTube / LinkedIn tools; manage comments & basic ORM.
  • Run paid boosts / ads; set objectives, optimize, and manage budgets.
  • Track performance (reach, engagement, watch time, CPL) and share reports.
  • Monitor competitors and suggest experiments to grow channels.
  • Requirements

  • 5–6 years in social media; strong video / reels sense.
  • Hands-on with Meta Business Suite, YouTube Studio, LinkedIn; Canva / CapCut / Premiere.
  • Working knowledge of paid ads (objectives, audiences, creatives, UTMs).
  • Basic analytics (platform insights, GA4 basics, Excel / Sheets).
  • Excellent communication; stakeholder management with clinicians; execution ownership.
  • Flexibility for inter-hospital travel and occasional weekend shoots.
  • Nice to Have

  • Healthcare category experience, ORM tools, influencer outreach.
  • Education :  Bachelor's in Marketing / Communications; MBA preferred.

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    Skills Required

    Linkedin, Canva, Excel Sheets, Premiere

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    Social Media Manager • Noida, India