Executive - Marketing

Job Description

Above-the-Line (ATL) responsibilities

• Campaign coordination :   Oversee and manage large-scale advertising campaigns across channels such as print (newspapers, magazines), radio, and billboards.
• Media management :   Assist with media buying, scheduling, and liaising with external agencies for timely execution and tracking of ad releases.
• Brand visibility :   Develop and implement campaigns that build broad brand recognition for real estate projects.

Below-the-Line (BTL) responsibilities

Requirements

General and strategic responsibilities

Benefits

EPF

Bouns

Insurance

Appraisal

Incentives

Requirements

General and strategic responsibilities Strategy and planning : Develop and review integrated marketing plans and budgets, aligning them with business goals. Market and competitor analysis : Conduct market research to understand consumer trends and identify growth opportunities. Creative and agency management : Manage creative briefs and coordinate with creative agencies for campaign execution. Performance tracking : Utilize CRM tools to monitor the sales funnel, track leads, and analyze campaign performance. Vendor and budget management : Negotiate with vendors and oversee procurement to ensure cost-efficiency.