Senior Media Campaign Strategist

Please Note : The candidate is expected to operate under EST, time zone

Planning and Execution :

• Platforms : Google Ads, Bing Ads, SearchAds360, Apple Search Ads
• Providing tactical planning support, including keyword research, versioning new

ad copy / extension based on starting inputs from Crossmedia, recommended

campaign structure, etc.

QA’ing once these are placed on-site by clients (Zoo is not responsible for tag placement)

based on platform performance as source of truth

recommendations, such as campaign budgets, bid optimizations, SQR, etc.

deliverables (cadence to vary based on marketing campaign)

confirming campaign delivery, requesting vendor support tickets, etc.)

Required Skills :

1. Certification in Google & Meta are must.

2. Hands-on expertise with tools such as Google Ads, Meta Ads Manager, DV360, Campaign Manager, and analytics dashboards.

3. Strong analytical skills with the ability to derive insights from complex data sets.

4. Excellent communication and client management abilities.

5. Proven experience leading teams and cross-functional projects.