Digital and Social Media Manager

Location : Remote

Job Type : Full-Time (US Timing 5PM IST – 2AM IST)

About Us :

RegulatingAI is a 501C (3) non-profit advocacy organization that is dynamic, innovative, and dedicated to ensuring that all stakeholders have a voice in the Regulations for AI. We pride ourselves on pushing the boundaries of excellence and seek a highly skilled Digital and Social Media Manager to join our growing team.

Key responsibilities include :

Digital Presence Management :

• Develop and execute comprehensive digital strategies to enhance the online presence of RegulatingAI.
• Oversee and optimize SEO analytics, ensuring visibility and ranking on search engines.
• Implement paid and organic SEO strategies to drive website traffic and increase engagement.

Brand Building and Positioning

Establish RegulatingAI and its sister brands as the leading brand in the nonprofit networks space, emphasizing its role in enabling collaboration, knowledge exchange, and transformative impact for mission-driven organizations.

Experience in growth a company from 11-50 and beyond

Develop and implement brand messaging, tone of voice, and a visual identity that resonates with leaders, funders, practitioners, and knowledge-sharing communities.

Build and execute a cohesive PR and media strategy to increase visibility through press releases, thought leadership articles, conference presence, and interviews.

Ensure consistency in brand messaging and identity across all touchpoints, including digital platforms, partner communications, reports, and community interactions.

Regularly measure brand health metrics such as awareness, trust, share of voice, and stakeholder perception, using insights to refine positioning.

Demand Generation, Digital Growth & Campaigns

Design and execute integrated, multi-channel strategies that drive awareness, participation, and engagement across nonprofit networks and stakeholder groups.

Increase social media presence by creating consistent, compelling content tailored to nonprofit leaders, practitioners, and donors, while growing engagement across LinkedIn, X / Twitter, YouTube, and other relevant platforms.

Increase Google search ranking by implementing strong SEO strategies, optimizing content for sector-relevant keywords, and ensuring high visibility for knowledge resources and initiatives.

Create, strategize, and optimize campaigns (digital ads, email nurtures, thought leadership campaigns, webinars, and community drives) to expand reach, visibility, and engagement across nonprofit audiences.

Leverage stakeholder-based marketing techniques to target key decision-makers and influencers in nonprofits, philanthropy, and social impact sectors, personalizing engagement for maximum resonance.

Program and Product Marketing

Lead go-to-market (GTM) strategies for new initiatives, tools, or platforms, ensuring broad adoption and measurable value creation for nonprofit partners and communities.

Craft compelling value propositions, messaging, and enablement materials tailored to nonprofit leaders, practitioners, and funders.

Conduct market research and landscape scans to refine positioning, pricing (if relevant), and engagement strategies within the nonprofit ecosystem.

Community Engagement and Advocacy

Build and nurture a strong community of nonprofit leaders, practitioners, and knowledge partners who actively champion RegulatingAI & its sister organizations

Leverage success stories to create case studies, testimonials, and community spotlights that inspire broader participation.

Collaborate with program and partnership teams to identify opportunities for deeper engagement, cross-collaboration, and retention within the network.

Qualifications – Must Haves

5-8 years of experience in nonprofit, network, or B2B / B2N (business-to-nonprofit) marketing.

Proven track record of driving visibility, growth, and engagement for a mission-driven organization or initiative.

Expertise in demand generation, SEO, content marketing, campaign optimization, digital marketing, and program / product marketing.

Strong understanding of stakeholder engagement and the nonprofit / knowledge network ecosystem.

Data-driven mindset with the ability to analyse and interpret metrics for strategic decision-making.

Excellent communication, storytelling, and relationship management skills.

Additional Skills

Experience marketing in the nonprofit or philanthropic sector, or familiarity with knowledge-sharing networks and platforms.

Hands-on experience with digital marketing and analytics tools such as Google Tag Manager, Google Analytics, Google Ads, Meta Ads, Google Search Ads, Zoho, or equivalent platforms. ( Mandatory )

Advanced degree in Marketing, Communications, or a related field (preferred but not mandatory).