Senior SEO & Content Writer

About Fine Destination

Fine Destination is a leading travel and operations consultancy with an expanding study abroad consultancy wing. We are building a dynamic digital marketing team to take our online presence, lead generation, and content strategy to the next level.

Job Summary

We are seeking a highly skilled and experienced SEO & Content Writer to own and manage end-to-end SEO and content strategy for our diverse business verticals. The ideal candidate will possess expertise in SEO best practices combined with proven content creation skills tailored to the travel, education, and consultancy sectors. This role requires ownership, creativity, and strategic thinking to streamline and optimise our digital marketing efforts for measurable results.

Key Responsibilities

• Develop and implement SEO strategies to improve organic search rankings for travel and study abroad consultancy services.
• Conduct keyword research, competitive analysis, and SEO audits.
• Create high-quality, SEO-optimized content including blogs, website copy, social media posts, and marketing collateral.
• Drive content marketing initiatives aligned with branding and lead generation goals.
• Monitor SEO performance using tools like Google Analytics and Search Console; report on traffic and conversions.
• Ensure all content fits brand voice and style guidelines.
• Manage editorial calendar and publishing schedules.
• Stay updated on SEO trends, algorithm updates, and digital marketing best practices.

Requirements

Selection Process