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Head of Marketing

Head of Marketing

XYLEM LEARNINGKozhikode, Republic Of India, IN
9 days ago
Job description

Job Title : Senior Manager – Marketing

Location : Kozhikode

Experience Required : 10–15 Years

Industry Preference : Education / EdTech (NEET, JEE, Commerce, Digital Marketing)

  • Languages : English & Malayalam (mandatory);

Tamil & Hindi (preferred)

About the Role

We are seeking a dynamic and visionary Senior Marketing Manager to lead our overall marketing function across offline, online, and integrated platforms. The role demands a strategic thinker with proven expertise in brand building, lead generation, and marketing innovation within the education sector. The Senior Manager will oversee a high performing team and collaborate closely with cross-functional departments to drive student acquisition, retention, and institutional growth.

Key Responsibilities

Strategic Marketing Leadership

  • Develop and implement long-term marketing strategies aligned with organizational growth objectives.
  • Drive integrated marketing plans across offline, digital, and performance marketing channels.
  • Evaluate emerging market trends and translate insights into actionable marketing initiatives.

    • Team Management & Leadership

  • Lead, mentor, and expand the marketing team across regions and verticals.
  • Set clear performance metrics, monitor outcomes, and ensure accountability and professional growth.
  • Foster a culture of innovation, collaboration, and continuous improvement.

    • Brand & Communication Management

  • Strengthen and safeguard the institution’s brand identity and positioning across all touchpoints.
  • Oversee creative development, content strategy, and brand campaigns to ensure consistent messaging.
  • Build strong media and community relations to enhance brand credibility and engagement.

    • Lead Generation & Revenue Growth

  • Design and optimize multi-channel campaigns focused on lead generation and conversion.
  • Collaborate with the sales team to improve lead quality, CRM tracking, and conversion efficiency.
  • Utilize data-driven insights to improve campaign performance and ROI.

    • Market Research & Competitive Intelligence

  • Conduct in-depth market analysis to identify new business opportunities and expansion potential.
  • Monitor competitor strategies and market dynamics to maintain a competitive edge.

    • Business Development & Partnerships

  • Support regional centres with localized marketing strategies for student enrollment and retention.
  • Identify and manage strategic partnerships, sponsorships, and co-branding opportunities.

    • Budgeting & Performance Analytics

  • Manage marketing budgets effectively, ensuring optimal allocation across initiatives.
  • Present periodic performance reports to leadership with insights, learnings, and improvement plans.

    • Requirements

  • Bachelor’s / master’s degree in marketing, Business Administration, or related f field.
  • 10–15 years of progressive experience in Marketing, preferably in the Education / EdTech sector.
  • Proven track record in team leadership, brand management, and campaign strategy.
  • Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools.
  • Excellent communication, leadership, and stakeholder management skills.
  • Readiness to travel across centres and markets as required.
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    Head Of Marketing • Kozhikode, Republic Of India, IN

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