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Brand Communications Manager [17 / 10 / 2025]

Brand Communications Manager [17 / 10 / 2025]

House of Anita Dongre LimitedIndia
12 hours ago
Job description

House of Anita Dongre is hiring Brand and Communication Manager for Global Desi.

Overview :

The Brand Communication Manager at the House of Anita Dongre for Global Desi will play a crucial role in shaping and promoting the brand's identity and voice across multiple channels. This position requires a strategic thinker with a strong background in brand communications, a deep understanding of the fashion industry, and the ability to craft compelling narratives that resonate with diverse audiences.

Key Responsibilities :

  • Strategic Communication Planning :

Develop and implement comprehensive brand communication strategies to enhance brand visibility, reputation, and engagement across all platforms.

  • Content Creation and Management :

    • Lead the creation of high-quality, engaging content for various channels, including social media, press releases, newsletters, and marketing campaigns.

  • Media Relations :

    • Build and maintain strong relationships with media outlets, fashion editors, and influencers to secure consistent and positive coverage for the brand.

  • Campaign Management :

    • Oversee the planning and execution of brand campaigns, ensuring alignment with brand values and business objectives.

  • Event Coordination :

    • Collaborate with the events team to manage and promote brand events, and other promotional activities.

  • Social Media Oversight :

    • Manage the brand’s social media presence, ensuring consistent messaging and visual identity across all platforms.

  • Market Analysis :

    • Monitor industry trends, competitor activities, and market feedback to inform communication strategies and identify new opportunities.

  • Team Collaboration :

    • Work closely with cross-functional teams including design, sales, and digital marketing to ensure cohesive brand messaging and alignment with business goals.

  • Crisis Communication :

    • Develop and implement crisis communication strategies to protect and uphold the brand’s reputation.

  • On-Camera Presence (Preferred) :

    • Should be comfortable and confident in front of the camera for brand storytelling, and social media content. While not a mandatory requirement, having prior experience or ease in creator-style or spokesperson-led content will be considered an added advantage.

    Qualifications :

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 5+ years of experience in brand communications, preferably within the fashion or luxury industry.
  • Strong understanding of the fashion industry and market dynamics.
  • Excellent written and verbal communication skills. English & Hindi
  • Proven experience in managing media relations and crafting compelling brand stories.
  • Proficiency in social media platforms and digital marketing tools.
  • Creative thinking and ability to develop innovative communication strategies.
  • Strong project management skills with the ability to manage multiple projects simultaneously.

    • Interested candidates can send in their CV with the subject line "BCM - Global Desi" on anushka.bothra@houseofanitadongre.com

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