Performance Marketing Manager

Job Description Performance Marketing Manager

Position : Performance Marketing Manager

Location : Pitampura, Delhi

Industry : D2C / FMCG / Consumer Brands

Role Overview

We are seeking a Performance Marketing Manager to lead digital growth and drive revenue on our

D2C website. This role involves managing 1 Cr+ monthly ad budgets , optimizing acquisition

funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate has

hands-on experience in D2C / FMCG performance marketing with a proven record of scaling paid

media, reducing CAC, and improving ROAS.

Key Responsibilities

Own and drive D2C website revenue growth, acquisition, and conversion .

Plan, execute, and optimize Meta Ads (Facebook / Instagram) and Google Ads campaigns

with 1 Cr+ monthly budget ownership .

Improve website funnel performance CTR, CVR, bounce rate, time on site .

Run structured A / B experiments to reduce CAC and increase ROAS.

Oversee website merchandising, banners, offers, and product positioning.

Analyze user behavior and funnel drop-offs using GA4, Hotjar, and CRO tools .

Requirements

4- 6 years of D2C / e-commerce performance marketing experience (FMCG / consumer

Brands Preferred).

Proven track record of handling large-scale Meta + Google Ads budgets .

Strong ability to improve CAC, ROAS, and conversion rates at scale.

Proficiency in analytics & CRO tools (GA4, Hotjar, etc.).

Excellent analytical and problem-solving skills; thrives in a growth-driven environment.

Skills : meta ads,conversion rates,roas,cro tools,ctr,meta,hotjar,d2c / e-commerce performance marketing,cvr,performance marketing,ga4,cro,cac

Skills Required

Google Ads, CAC