Performance Marketing Lead - US markets

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

The Role

We're looking for a Performance Marketing leader to drive growth in the US market - our largest and

fastest-growing region. You'll own and execute high-impact digital campaigns to drive brand awareness

and inbound lead generation, working hand-in-hand with sales, content, and product marketing teams.

This is not just another "set-it-and-forget-it" role. We're looking for a doer, a tinkerer, a strategic thinker

with a performance mindset who's ready to move fast and scale faster.

What You'll Be Doing

Strategy & Execution : Own and execute the end-to-end performance marketing strategy across

paid (Google Ads, LinkedIn, Display, etc.) and unpaid (SEO, content marketing, etc.) channels.

Team Leadership : Manage and mentor a cross-functional team of content creators, campaign

managers, and SEO specialists to deliver consistent brand and lead generation outcomes.

SEO Ownership : Drive organic visibility through a data-driven SEO roadmap. Collaborate with

content and product teams to ensure alignment with SEO best practices.

Campaign Management : Plan, implement, and optimize integrated marketing campaigns that

clearly articulate product value propositions to our B2B target audience.

Analytics & Optimization : Analyze performance data to continuously improve conversion

metrics, CAC, and overall marketing ROI. US Market Focus : Design and tailor campaigns specifically for the US B2B landscape, ensuring

messaging, channels, and tactics are localized and effective.

Cross-functional Collaboration : Work closely with Product, Sales, and Founders to align on

growth goals and messaging consistency.

What Makes You a Great Fit

5-8 years of progressive experience in B2B marketing, with a strong focus on performance

channels.

Demonstrated success in managing both paid and organic marketing strategies.

Deep understanding of SEO principles and content strategy.

Experience in US B2B markets is a must.

Proven leadership capabilities and ability to inspire and guide a team.

Strong analytical mindset with comfort in using data to make informed decisions.

Excellent written and verbal communication skills