Business Insight Leader,
BirdeyeErode, Tamil Nadu, India9 days ago
Job descriptionOwn end-to-end funnel reporting : lead gen, pipeline velocity, CAC, ROAS, conversion rates, and payback periods. Identify inefficiencies in the funnel and design data-backed solutions with Marketing & Sales leadership. Continuously measure campaign ROI, connecting top-of-funnel spend to bottom-line revenue. Lead global forecasting processes, ensuring accuracy in pipeline and revenue projections. Build ML / statistical models to predict ROI, pipeline creation, and campaign outcomes. Run scenario simulations to guide marketing spend allocation and growth vs. efficiency trade-offs. Apply ML / AI frameworks to optimize lead scoring, churn prediction, and customer lifetime value (LTV). Automate insights delivery using Python, SQL, and AI APIs (OpenAI, Google Gemini, etc.). Explore advanced use cases : attribution modeling, sentiment analysis, hyper-personalization. Act as the analytical partner to global Marketing & Sales leadership. Present insights in executive-ready, narrative-driven formats. Collaborate cross-functionally with Finance, Product, and Customer Success to create a holistic growth view. Lead the design of real-time executive dashboards (Tableau, Power BI). Build scalable, reusable BI assets and empower teams with self-serve analytics. Partner with BI engineering to ensure dashboard optimization and performance. Conduct deep-dive analyses on campaign effectiveness, regional pipeline trends, and sales productivity. Deliver rapid-turnaround insights to support C-suite decisions. Create benchmarking frameworks against SaaS industry best practices. 8+ years in Business Insights, Marketing Analytics, GTM Analytics, or Marketing Operations. Advanced proficiency in : SQL & Python for data manipulation, automation, and modeling. BI & Visualization Tools : Tableau, Power BI (Sigma BI a plus). CRM Platforms : Salesforce (campaign analytics, pipeline management). Familiarity with MarTech stacks, attribution tools, and marketing automation platforms. Experience applying ML / AI for marketing, including lead scoring, churn modeling, and campaign ROI prediction. Ability to integrate and analyze large-scale, multi-source datasets across Sales, Marketing, Finance, and Product systems. Strong understanding of SaaS GTM models, marketing funnels, CAC / LTV frameworks, and revenue attribution. Experience designing and measuring ROI, CAC payback, and LTV models. Familiarity with working in US-based multinational SaaS or B2B organizations preferred. Ability to translate complex data into strategic, executive-ready narratives. Proven track record of cross-functional stakeholder management across geographies and cultures. Experience influencing decision-making at both operational and strategic levels. Results-oriented, detail-driven, and highly analytical. Thrives in fast-paced, high-growth environments with shifting priorities. Self-motivated problem-solver with a bias toward action and automation. Excellent verbal and written communication skills, with a talent for storytelling with data.
At Birdeye, we empower businesses to attract, engage, and retain customers by listening to feedback and turning it into growth opportunities. To take this mission further, we're looking for a Business Insights Leader who will build the future of data-driven decision-making across our global Marketing and Sales organization.
This is a high-impact, high-visibility role where you will own analytics, forecasting, and advanced modeling to optimize revenue growth, marketing efficiency, and pipeline strategy. You will work closely with our global leadership team, aligning to US working hours, and play a pivotal role in shaping how Birdeye grows worldwide.
What You'll Do
Data Strategy & Architecture
- Define and implement a global analytics ecosystem (data ingestion → warehousing → modeling → visualization → governance).
- Partner with engineering to enhance data pipelines and marts in Snowflake / SQL.
- Establish data governance standards for accuracy and consistency across reports.
Marketing Funnel & Revenue Insights
Forecasting & Predictive Modeling
Applied AI / ML & Advanced Analytics
Business Partnering & Leadership
Visualization & Self-Serve Analytics
Ad-Hoc & Strategic Analytics
What Will You Bring :
Technical Skills
Business Acumen
Leadership & Influence
Personal Attributes
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Leader • Erode, Tamil Nadu, India
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