Talent.com
Head of Content & Conversion Intelligence for Amazon

Head of Content & Conversion Intelligence for Amazon

Adverio - Growth OptimizersAurangabad, IN
4 days ago
Job description

Location : Remote (US EST Hours)

Type : Full-Time

About the Role :

Adverio is redefining what it means to create content that converts on Amazon. We’re not looking for another copywriter or asset manager — we’re looking for a conversion strategist who can connect data, design, and storytelling into measurable profit lift.

As Head of Content & Conversion Intelligence , you’ll own the entire content ecosystem : copy, images, and listing structure — but through the lens of performance and process. You’ll bridge the gap between creative and analytics, leading a growing team that feeds directly into our CRO, SEO, and automation systems.

Your job :

Build the most effective listing optimization system in the industry — and lead the people, process, and AI that make it scale.

Key Responsibilities :

Leadership & Ownership

  • Lead, mentor, and QA a cross-functional content team (copywriters, designers, and media specialists).
  • Define and enforce Adverio’s content standards, ensuring all listings meet or exceed our Listing Quality Score (LQS) and CRO benchmarks.
  • Translate creative insights into structured SOPs that can be trained, tracked, and automated.
  • Partner with leadership on forecasting capacity and prioritizing high-ROI optimization projects.

CRO & Strategic Integration

  • Collaborate with the Catalog and Ads Strategy teams to tie creative decisions to measurable conversion improvements.
  • Translate audit findings into actionable creative hypotheses and oversee A / B test execution.
  • Develop repeatable frameworks for listing analysis, hypothesis testing, and iteration.
  • Present learnings monthly to leadership with “what we tested, what we learned, and what’s next.”
  • Content & Media Optimization

  • Own the creative logic for all Amazon listings — from titles and bullets to infographics and videos.
  • Direct the creative team to design assets that sell : high CTR main images, emotionally resonant infographics, and compliant product visuals.
  • Conduct competitive analysis to identify high-performing creative patterns and adapt them to Adverio’s client base.
  • Partner with our Dev and AI teams to test image recognition, sentiment scoring, and keyword alignment tools.
  • AI & Audit System Collaboration

  • Collaborate with the Dev / Automation team to improve AI-assisted audit tools that score and optimize listings.
  • Define new variables for Copy, Offer, Media, and Review in the LQS system and maintain variable weighting.
  • Lead QA and labeling initiatives for AI model training.
  • Identify opportunities for generative AI in copy creation, A / B analysis, and asset audits.
  • Measurement & Reporting

  • Own content performance outcomes — not just delivery speed.
  • Track and report pre / post optimization metrics (CTR, CVR, sessions, and sales lift).
  • Maintain a “before / after” case study log to quantify creative ROI.
  • Support Revenue Impact Modeling by documenting listing and offer changes.
  • Infrastructure & Process Development

  • Build and maintain a centralized content taxonomy and template library.
  • Develop scalable documentation that integrates with BI dashboards and CRO systems.
  • Work with Ops and Dev teams to ensure audit workflows, content versioning, and QA checkpoints are automated and accessible.
  • 90-Day Success Metrics

  • Reduce audit-to-implementation turnaround time by 30% .
  • Lift average listing CTR by 10%+ within 90 days post-optimization.
  • Achieve ≥90% LQS accuracy across all deliverables.
  • Deliver 2 documented A / B learnings per month for leadership review.
  • Launch first-generation AI-assisted content audit system (v2) with validated test data.
  • Qualifications

  • 3–5 years of Amazon SEO and listing optimization experience, ideally in a high-volume agency or aggregator.
  • Proven ability to lead creative teams and integrate cross-functional feedback loops.
  • Hands-on A / B testing experience with Amazon Experiments (titles, A+, pricing, images).
  • Demonstrated experience with Rufus, Rekognition, COSMO, and AI-driven creative tools.
  • Proficiency in reading and interpreting KPIs — CTR, CVR, TACoS, and revenue attribution.
  • Excellent documentation and communication habits — clarity and precision are non-negotiable.
  • Ideal Candidate Profile

    You’re part strategist, part creative, part operator.

    You see patterns where others see noise. You love bridging human creativity with data and automation.

    You’re equally comfortable discussing burn time and keyword density, or talking to engineers about audit logic.

  • Data-minded and detail-obsessed.
  • Calm under pressure, decisive under ambiguity.
  • Communicates with clarity and candor.
  • Obsessed with turning insight into structure.
  • Why Join Adverio

  • We currently manage roughly 250k ASINs
  • Help build the world’s most robust AI-assisted Amazon audit and CRO framework.
  • Work at the intersection of strategy, content, and automation.
  • Collaborate directly with leadership to influence the company’s next phase of growth.
  • Be part of a culture that values measurable improvement over noise.
  • Learn, experiment, and lead at the frontier of Amazon conversion intelligence.
  • Application Instructions

    Please include :

  • Portfolio of Amazon listings or creative work (A+, images, or titles you’ve optimized)
  • Adverio is where creativity meets data — and both are measured in revenue.

    If you’re ready to lead that evolution, we’d love to meet you.

    Create a job alert for this search

    Head Of Content • Aurangabad, IN

    Related jobs
    • Promoted
    Tech CoFounder

    Tech CoFounder

    ArtistOnGoAurangabad, IN
    Tech Co-Founder to lead our integration and AI initiatives.We’re looking for someone hands-on, entrepreneurial, and hungry — ideally with startup and AI experience, possibly someone who’s built or ...Show moreLast updated: 3 days ago
    • Promoted
    Content creator role

    Content creator role

    Yosemite CrewAurangabad, IN
    YosemiteCrew / Yosemite-Crew), we're creating an open, modern, and compassionate Practice Management System (PMS) designed with and for pet businesses, pet owners and developers.We're not just buildi...Show moreLast updated: 1 day ago
    • Promoted
    Amazon Advertising (PPC) Manager

    Amazon Advertising (PPC) Manager

    ProfaseeAurangabad, IN
    Location : Remote (Strong internet + excellent English communication required).Profasee is redefining pricing for Amazon brands with AI-powered dynamic optimization that maximizes profit, rank, and ...Show moreLast updated: 5 days ago
    • Promoted
    Social Media Content Creator

    Social Media Content Creator

    HKA MediaAurangabad, IN
    HKA Media is expanding! We run multiple high-growth Facebook pages with a collective audience of 400k+ followers.Ideate, create & publish high-quality short form content (Reels, shorts, stories).De...Show moreLast updated: 12 days ago
    • Promoted
    Technical Content Writer – Cybersecurity & AI (ThreatLens)

    Technical Content Writer – Cybersecurity & AI (ThreatLens)

    ThreatLensAurangabad, IN
    ThreatLens is an innovative cybersecurity solutions company specializing in advanced threat intelligence powered by AI and Large Language Models (LLMs). Our state-of-the-art platform enables organiz...Show moreLast updated: 5 days ago
    • Promoted
    • New!
    AI Video Content Creator | Animation & Social Media

    AI Video Content Creator | Animation & Social Media

    Kepsten Inc.Aurangabad, IN
    Full-Stack Video Content Creator (AI & Realistic Video Specialist).AI-driven content creation, and social media.Kepsten is a leading provider of home services across India.We are rapidly expanding ...Show moreLast updated: 20 hours ago
    • Promoted
    Content Moderator

    Content Moderator

    Innodata Inc.Aurangabad, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 5 days ago
    • Promoted
    AEM Content Author

    AEM Content Author

    TrantorAurangabad, IN
    We are looking for a Senior AEM Author with over 5 years of experience who is proficient in AEM authoring and Digital Asset Management (DAM). The candidate should have a strong understanding of SEO ...Show moreLast updated: 30+ days ago
    • Promoted
    Video Streaming Engineer (AWS / OTT)

    Video Streaming Engineer (AWS / OTT)

    Platonix AGAurangabad, IN
    Video Streaming Engineer (AWS / OTT).By converging Spirituality, Mind, and Body with AI-driven personalization and rich interactivity, Platonix empowers users to join live virtual events (up to 25,00...Show moreLast updated: 30+ days ago
    • Promoted
    Social Media Manager / Content Creator

    Social Media Manager / Content Creator

    Abacus.AIAurangabad, IN
    We’re looking for a creative Content Creator / Social Media Manager to produce engaging content and help grow our online presence. You’ll create posts, carousels, and short videos using our products...Show moreLast updated: 12 days ago
    • Promoted
    Senior Digital Production & AI Transformation Lead – Creative Operations

    Senior Digital Production & AI Transformation Lead – Creative Operations

    TagAurangabad, IN
    We are seeking a Digital Production & AI Transformation Leader to help shape the next evolution of creative production for one of the world’s most advanced global capability centers in advertising ...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    B2B Designer & Video Editor (Fully Remote / London Based Agency)

    B2B Designer & Video Editor (Fully Remote / London Based Agency)

    KandidlyAurangabad, IN
    Remote
    Kandidly (London-based performance marketing agency).YOU MUST SEND INTRO VIDEO OTHERWISE YOUR APPLICATION WILL BE AUTOMATICALLY REJECTED. Kandidly is a fast growing London-based digital marketing ag...Show moreLast updated: less than 1 hour ago
    • Promoted
    Content Creator

    Content Creator

    The Language SKOOLAurangabad, IN
    Please find below the details for Video Editor.We are seeking a highly creative and experienced Content Creator with 0-6 years of experience in digital content production.The ideal candidate will b...Show moreLast updated: 11 days ago
    • Promoted
    Amazon CTI Consultant

    Amazon CTI Consultant

    Milestone Technologies, Inc.Aurangabad, IN
    We are hiring an Amazon Connect Consultant to work on a cloud contact center transformation for one of our major fintech clients. This role requires strong hands-on experience with Amazon Connect an...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Conversion Specialist (India GEO)

    Lead Conversion Specialist (India GEO)

    Space307Aurangabad, IN
    Process incoming traffic and convert it into target actions (FTD, RD);.Follow up and re-engage previously handled traffic on a daily basis. .Develop and test sales scripts, strategies, and hypothese...Show moreLast updated: 13 days ago
    • Promoted
    AI Lead Engineer - Agentic Platforms

    AI Lead Engineer - Agentic Platforms

    OrbitShift.AIAurangabad, IN
    AI-native Sales Operating System.Our multi-agent AI system enables actionable account insights, RFP response generation, targeted nudges, and sales content. Peak XV (formerly Sequoia Capital), Stell...Show moreLast updated: 30+ days ago
    • Promoted
    Content Creator (Newsletter, SEO Blogs)

    Content Creator (Newsletter, SEO Blogs)

    Better MarketingAurangabad, IN
    Better Marketing helps US-based service businesses grow by generating leads and building authority online.Our primary content channels are email newsletters, short-form videos, and SEO-friendly blo...Show moreLast updated: 1 day ago
    • Promoted
    Content Moderators

    Content Moderators

    Innodata Inc.Aurangabad, IN
    AI and Machine Learning talent network.Data Annotators and Content Moderators (Review & Labeling).If you enjoy working with data, pay close attention to detail, and want to contribute to real-world...Show moreLast updated: 6 days ago