Social Media

About Dentsu International India :

Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India!) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated talented employees working together to reach the never before!

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at : Summary :

Designation- Social Media Executive

Experience - 2-3 Years

Location - Bangalore (WFH)

Job Description

This role is responsible for executing Paid Social campaigns in line with the defined strategy, ensuring client performance targets are met and exceeded.

Handles daily implementation, optimisation, and uploading of client campaigns through direct platform input.

Campaign management : Plan, execute, and oversee paid social campaigns across platforms such as Facebook, Instagram, LinkedIn & Twitter

Strategy Development : Develop and implement social media strategies that support broader marketing objectives, covering audience insights, platform choice, and budget planning

T argeting & Optimization : Leverage platform-specific targeting tools—such as demographics, interests, and behaviors—to reach relevant audiences and refine campaigns using performance insights.

Budget Management : Allocate budgets effectively among campaigns and channels, continuously optimizing for maximum return on investment.

Performance Analysis : Track, analyze, and present key metrics (reach, engagement, traffic, conversions) to inform campaign performance.

Skills and Qualifications

The ideal candidate must have 2-3 years of experience

Must have experience using LinkedIn Campaign Manager (must) | Manager |Meta Business Manager + Ads Manager (Good to have) | Twitter Ads (Good to have)

Excellent analytical and problem-solving skills.

Strong communication and collaboration skills.

Familiarity with social media analytics tools.