Research Analyst

Designation : Executive - Research Analyst

Location : Andheri East, Mumbai, Maharashtra

Employment Type : Full-time

Foxtale is one of India’s fastest-growing skincare brands, built on the belief that effective skincare should be science-backed, accessible, and fun. As we scale, we are doubling down on intelligence-driven decision-making to stay ahead of the market and deliver meaningful value to our customers.

We are looking for a Research Analyst (Competitive Intelligence) to be our eyes and ears on the skincare ecosystem — someone who lives and breathes skincare, is curious about the market, and loves diving deep into data, trends, and strategies.

Key Responsibilities

• Competitive Intelligence
• Track competitor brands daily across e-commerce, social media, offline presence, and influencer marketing.
• Maintain and update dashboards of competitor rankings, share of shelf, new launches, campaigns, and pricing changes.
• Monitor reviews, ratings, and consumer chatter to decode competitor strengths and gaps.
• Market & Category Insights
• Build structured reports on market size, growth trends, and sub-category performance.
• Analyze region-wise competitive dynamics and share actionable insights (e.g., what works in Hindi belt vs South India).
• Track innovations and emerging white spaces in skincare globally and contextualize for Foxtale.
• Marketing & Growth Strategy Analysis
• Break down competitors’ marketing campaigns, influencer partnerships, and brand collaborations.
• Provide intelligence on promotional strategies, discounting patterns, and distribution expansions.
• Surface opportunities for Foxtale to differentiate and lead.
• Reporting & Communication
• Develop weekly and monthly competitor intelligence decks for leadership.
• Provide quick-turnaround insights during high-stakes periods (new launches, festive campaigns, etc.).
• Collaborate with category, marketing, and growth teams to integrate findings into strategy.

What We’re Looking For