Lead Product Design Strategist

About Balancehero Balancehero India Pvt. Ltd. (BHI), the wholly-owned subsidiary of Balancehero Co. Ltd., Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.” Founded by Charlie Lee in Korea in 2014, Balancehero started its operations in India in the year 2016. It started off as a balance check application and the company has expanded its business model to financial services. The company aims to build a financial platform for the next billion which set the context for loans, utility services, pay later services, and commerce services. The Company's wholly-owned subsidiary True Credits Private Limited, is a licensed NBFC that aims to bridge the financial gap in India by making Finance available for all. True Credits lends through the True Balance mobile application.

About True Balance

Owned and operated by BalanceHero Group, True Balance is an RBI authorized Prepaid Payment Instrument (PPI) issuing entity. It offers loans through its subsidiary and RBI licensed Non-Banking Financial Company - True Credits Private Limited and other RBI licensed partners. Founded in 2016, as a mobile app for users in India to efficiently manage their phone calls and data usage, True Balance is now India’s one of the top financial services platforms providing solutions to all the financial needs of its users - from obtaining instant loans, paying utility bills to do prepaid recharges seamlessly. To date, True Balance has raised more than US$84 million in equity funding from marquee global investors like Softbank, Naver, and Line to name a few. The company aims to become the go-to financial services platform for the next billion people in India, playing a key role in the nationwide push towards the goal of Digital India and advancing financial inclusion amongst the unbanked and underbanked people.

Role : Senior / Lead Product Designer

Experience Level : 7-9 Years

About the Role

We are looking for a highly accomplished and self-directed Lead Product Designer to act as an Individual Contributor (IC) and strategic business partner. Your primary mission will be to fill critical gaps in our team's capabilities, specifically in strategic influence, operational maturity, and future-proofing . This role requires a Business Translator to convert business goals into a concrete design strategy and a Process Architect to establish a scalable, high-efficiency design workflow. You will be crucial in moving design beyond aesthetics to the realm of product strategy and measurable business impact.

Qualifications

A portfolio that demonstrates successful delivery of world-class consumer products from initial vision through launch, with at least 6-9 years of experience in this scope.

Proven expertise in acting as a Business Translator and Design Advocate , effectively linking design vision to quantifiable business outcomes (Strategic Business Acumen).

Demonstrated experience in leveraging both qualitative and quantitative signals (Data Fluency) to inform, justify design choices, and successfully influence cross-functional outcomes.

A track record of setting a bold design vision for innovative products and the ability to break large bodies of work into phased, executable plans.

Proven ability to act as an AI / Future Pioneer , with practical experience in prompting LLMs, working with generative AI, or an intense desire to lead the design of AI-Driven UX systems.

Exceptional craft and technical proficiency, evidenced by delivering well-polished, Advanced Functional Prototypes that set the highest bar for visual quality ( Impeccable Visual & Interaction Taste ).

Experience in Design Craft Leadership and contributing to a Design System's strategic direction ( Systems Thinking & Scalability ).

Roles and responsibilities :

Strategic Impact & Business Acumen : Secure buy-in and investment for critical design initiatives through strong Design Advocacy and link design decisions directly to quantifiable business outcomes

Data Fluency : Utilize Data Fluency & Justified Design by leveraging human judgment and critical thinking to steer the team toward meaningful outcomes, using compelling storytelling to align stakeholders.

Future-Proof Craft & Execution : Operate as an AI / Future Pioneer to lead the integration of AI-native systems and advanced functional prototyping .

Quality Assurance : Function as the Quality & Craft Authority who sets and enforces the highest standards for Impeccable Visual & Interaction Taste and systems thinking.

AI Acceleration & Fluency : Use AI tools to accelerate exploration and prototyping, and actively grow AI adoption and fluency across the design team.

Operational Excellence : Establish and own a scalable, high-efficiency design workflow and dedicate effort to fixing existing workflow gaps and process inefficiencies.

Team Development & Scalability : Act as a force multiplier by mentoring other designers, guiding their craft, process, and communication.

Systems Ownership : Own the strategic direction of the Design System, ensuring the team's ability to scale UI efficiently and maintain consistency ( Systems Thinking & Scalability ).

Design Function Shaping : Help shape the design function by establishing processes, rituals, and best practices that support both velocity and quality.

Intelligent Design : Design complex, intelligent systems that balance usability, automation, and human–AI collaboration ( AI-Driven UX & UI ).

Ethical Culture : Help build a responsible design culture rooted in empathy, ethical thinking, and everyday experimentation.