Sales Marketing Executive

JD for Marketing Executive

Designation : Marketing Executive

Qualification : A bachelor degree in BSC / Marketing, or a related field is required. Experience in marketing roles, particularly in digital marketing, is often preferred.

Desired Experience : 2 to 3 years experience in API / Pharmaceutical industry. Experience in B to B Sales and B to C Sales

Employee Type : Full Time, Permanent(Corporate Office Bangalore)

A marketing executive is responsible for developing and implementing marketing strategies to promote products or services, conducting market research, and managing campaigns to drive brand awareness and sales growth.

Key Responsibilities

• Develop Marketing Strategies : Marketing executives create and execute strategic marketing plans to achieve business objectives, ensuring alignment with consumer behavior and market trends.
• Conduct Market Research : They analyze market trends, competitor activities, and customer preferences to identify opportunities for growth and inform marketing strategies.
• Manage Campaigns : Overseeing marketing campaigns from conception to execution, marketing executives coordinate with internal teams and external agencies to ensure consistent branding and messaging.
• Create Content : They are responsible for producing engaging content for various marketing materials, including advertisements, social media posts, and website content.
• Analyze Performance : Marketing executives monitor and evaluate the effectiveness of marketing campaigns using metrics and KPIs, making adjustments as necessary to optimize results.
• Plan Events : They may also coordinate marketing events such as product launches, trade shows, and promotional activities to enhance brand visibility.
• Networking : Building relationships with suppliers, partners, and other stakeholders is crucial for understanding market dynamics and enhancing marketing efforts.

Skills Required

Analytical Skills : Ability to analyze data and market trends to make informed decisions.

Creativity : Developing innovative marketing campaigns that capture audience attention.

Communication Skills : Strong verbal and written communication skills for effective collaboration and content creation.

Digital Marketing Proficiency : Familiarity with digital marketing tools and platforms is essential in today’s marketing landscape.