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Digital Growth Lead

Digital Growth Lead

KadhaiShortsChennai, Republic Of India, IN
3 hours ago
Job description

Job Summary :

We are looking for a dynamic Growth Manager to drive audience engagement, platform reach, and revenue growth across OTT, micro drama, and vertical series content. The ideal candidate will lead data-driven growth strategies and work closely with marketing and content teams to maximize performance and user acquisition.

This is a full-time on-site role based in Chennai for a Growth Manager.

Key Responsibilities :

  • Develop and execute growth strategies aimed at expanding audience reach, user acquisition, engagement, and retention.
  • Analyze performance metrics, audience behavior, and content trends to identify opportunities for growth across OTT and digital content platforms.
  • Collaborate with marketing, product, and content teams to optimize campaigns, promotional activities, and distribution strategies.
  • Plan and manage experiments, A / B tests, and data-led initiatives to drive measurable improvements.
  • Monitor KPIs, generate insights, and provide actionable recommendations to senior management.
  • Drive revenue growth through innovative strategies for AVOD, SVOD, and other digital monetization models.
  • Stay updated on industry trends, competitor strategies, and best practices in digital growth.

Requirements :

  • 3–5 years of experience in growth, marketing, or digital strategy within OTT, digital media, or related sectors.
  • Strong analytical mindset with the ability to interpret data, metrics, and user insights.
  • Expertise in growth funnels, user acquisition, retention, and digital performance optimization.
  • Experience working with analytics tools (Google Analytics, Firebase, Mix panel, etc.).
  • Excellent strategic planning, execution, and project management skills.
  • Strong collaboration and communication abilities.
  • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

    • Key Skills & Competencies (Preferred) :

  • User Acquisition strategies across OTT and digital platforms
  • Engagement & Retention planning and optimization
  • Growth & Revenue enhancement through data-driven initiatives
  • App Growth strategies including funnel optimization and in-app engagement
  • CRM & Lifecycle Management for user segmentation and targeted communication
  • SVOD & AVOD Growth experience, including subscription and ad-based monetization models
  • Strong understanding of OTT, digital media, and content-driven ecosystems
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    Growth Lead • Chennai, Republic Of India, IN