PPC Expert

Company Description

At Digital Wolf, we're a pack of innovative and passionate digital marketers dedicated to helping businesses thrive in the online landscape. Our mission is to empower companies to reach new heights through tailored digital marketing strategies, cutting-edge technology, and a customer-centric approach. We are committed to delivering exceptional results and driving growth for our clients in the ever-evolving digital world. Join us if you're looking to be part of a dynamic team that values creativity, innovation, and customer success.

Role Description

This is a full-time on-site role for a PPC Expert located in Kolkata. The PPC Expert will be responsible for managing and optimizing pay-per-click advertising campaigns, conducting keyword research, analyzing data, creating ad copies, and maintaining budgets. The role involves continuous monitoring and adjustment of bids to improve campaign performance, generating reports, and providing recommendations based on insights. The PPC Expert will collaborate with the marketing team to align strategies and ensure the achievement of business objectives.

Qualifications

• Plan, execute, and optimize paid campaigns on Google & Meta platforms.
• Conduct detailed keyword research, audience targeting, and A / B testing.
• Analyze performance data to improve ROI and reduce CPA.
• Create performance reports and actionable insights.
• Collaborate with design and strategy teams for ad creatives and funnel optimization.
• Minimum 3 years of proven PPC experience.
• Deep understanding of Google Ads, Meta Ads Manager, and Analytics tools.
• Strong analytical skills and experience with data-driven decisions.
• Certification in Google Ads or Meta Blueprint is a plus.
• Understanding of digital marketing principles and strategies
• Good communication and collaboration skills
• Bachelor's degree in Marketing, Business, or related field
• Experience with PPC management tools and software is a plus
• Capability to work on-site in Kolkata

Skills Required

Google Ads, Keyword Research