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Senior Media Buyer

Senior Media Buyer

GROW MEDICOChennai, Republic Of India, IN
1 day ago
Job description

Company : Grow Medico

Location : Chennai (On‑site / Hybrid)

Compensation : ₹18,000–₹30,000 per month (based on talent)

Experience : 1–3 years (exceptional freshers considered)

Employment Type : Full‑time

About the Role

We’re hiring a hands‑on Media Buyer who can plan, launch, and strategically scale Meta & Google campaigns to drive qualified consultations for healthcare brands. You’ll own both execution and strategy—turning budgets into predictable revenue while maintaining compliance and data hygiene.

Key Responsibilities

  • Own the Paid Growth Strategy for assigned clinics : market sizing, offer positioning, channel mix, and experimentation roadmap.
  • Plan, launch, and optimize campaigns on Meta (Lead / Conversion) and Google (Search, PMax, Display, YouTube) across multiple cities.
  • Build keyword / audience strategies, write high‑converting ad copies & hooks;

brief & review creatives.

  • Implement accurate conversion tracking (Pixels, GTM, GA4), set up offline conversions (GCLID / FBCLID / Lead ID) and CRM routing (TeleCRM / Zoho / WhatsApp).
  • Daily optimization : bids, budgets, placements, negatives, frequency, and A / B testing .
  • Drive CRO on landing pages (load speed, trust signals, forms, CTA hierarchy) with web / design.
  • Maintain clean SOPs & naming conventions ;

    • ship weekly reports with CPL, CPA, ROAS, bookings .

  • Ensure policy & privacy compliance for healthcare verticals.
  • Collaborate with CSMs & Sales to improve lead quality → appointment → show‑ups .

    • Must‑Have Skills

  • Proven hands‑on Meta & Google Ads experience with lead‑gen at scale .
  • Strong analytics : explain movements in CTR / CVR / CPL / CPA with data and clear next actions.
  • GA4, GTM, Pixel implementation, UTM hygiene, Sheets / Excel proficiency.
  • Clear communication, speed, and multi‑account prioritization.
  • Healthcare performance marketing exposure is a big plus.
  • TeleCRM / Zoho, call tracking, WhatsApp flow automation.
  • Basic CRO (Hotjar / Clarity insights, form tests), n8n / Zapier exposure, basic HTML.
  • Tamil proficiency (many clients are TN‑based).
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    Buyer • Chennai, Republic Of India, IN