Growth Marketing SpecialistBAV Electric • Hyderabad, Republic Of India, IN
Growth Marketing Specialist
BAV Electric • Hyderabad, Republic Of India, IN
21 hours ago
Job descriptionImprove Play Store SEO (ASO) – app title, description, screenshots, keywords, reviews strategy. Run and optimize Meta Ads + Google Ads for app installs . Work with product team to improve onboarding, retention, and reviews. Plan, run, and optimize ad campaigns for : App installs Test ride & sales leads Franchise / dealer enquiries Follower & engagement growth Set up proper tracking (pixels, events, UTM tags) and build reports for CPL, CAC, ROAS . Grow LinkedIn company page + founder personal brand . Post about EV industry, startup journey, dealer success stories, funding updates, etc. Generate B2B leads (dealers, investors, corporate clients, fleet buyers). Plan educational + review content around EVs, charging, EMI, subsidies, comparisons. Coordinate script writing, shooting, and basic editing (or manage freelancers). Optimize YouTube thumbnails, titles, tags, and descriptions for reach & subscribers . Own content calendar for Instagram, Facebook, LinkedIn, YouTube, and others . Create or coordinate : Reels, posts, carousels, stories Blog posts, FAQs, emailers, push notifications Maintain consistent brand voice and visual identity. Set up and manage Google Merchant Center for listing vehicles, accessories, and products. Coordinate with suppliers for dropshipping / inventory light models where applicable. Ensure correct product feeds, pricing, discounts, and campaign structures. Get the brand featured in online news portals, blogs, and EV communities . Draft press releases, founder stories, launch updates, success stories. Build relationships with auto journalists, EV bloggers, and influencers . Plan and execute local marketing around experience stores / showrooms : Store branding, pamphlets, banners, standees College & corporate campus activities Society / Apartment events, test-ride camps Create a system to track leads and sales from offline campaigns (Excel / CRM). Work closely with store staff to improve conversion from walk-ins & leads . Set up and monitor dashboards (GA4, Meta Ads, basic CRM / Sheets). Track : installs, leads, calls, test rides, showroom visits, bookings, revenue. Present weekly and monthly reports with what worked / what didn’t / next steps. 2–5 years experience in performance marketing / growth / digital marketing . Hands-on experience with : Meta Ads, Google Ads, GA4 / analytics SEO tools (Search Console, Ahrefs / SEMrush basic understanding) Play Store / App Store optimization Comfort with AI tools for content, research, and automation. Strong content sense : can write or guide writing for social posts, scripts, ads, blogs . Bonus (not mandatory) : Experience in EV / auto / mobility / startup space MBA in Marketing / Business / related field Experience managing offline marketing & ground teams. You love numbers + creativity – you care about both CTR and story . You are independent : can take a target and figure out how to reach it. You are okay with experiments, failures, and fast iterations . You enjoy working in a small, fast-paced startup where your work is visible.
Company : BAV Electric (BHASUSA Technologies Pvt. Ltd.)
About the Role
We are looking for a one-person growth engine who can handle both online and offline marketing for our EV startup.
Your goal : grow app installs, web traffic, brand awareness, followers, and actual sales – and track everything with clear numbers.
Key Responsibilities
1. SEO & AI-Driven SEO
- Own SEO strategy for website & blog (on-page, off-page, technical).
- Keyword research focused on EV buyers, charging users, dealers, franchise leads .
- Use AI tools (ChatGPT, Gemini, etc.) to :
- Generate SEO-optimized blogs, FAQs, app descriptions, landing pages.
- Create content briefs and outlines for faster content production.
- Track rankings, impressions, and clicks using Search Console & other tools.
2. App Install Growth & Play Store Optimization
3. Meta Ads (Facebook + Instagram)
4. LinkedIn Growth & Brand Building
5. YouTube & Video Content
6. Social Media & Content Creation
7. Google Merchant & E-Commerce / Dropshipping
8. Online PR & News Articles
9. Offline Marketing & Lead Tracking
10. Analytics & Reporting
What We’re Looking For
Personality & Culture Fit
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Growth Marketing Specialist • Hyderabad, Republic Of India, IN
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