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Brand Storytelling & Digital Growth Lead

Brand Storytelling & Digital Growth Lead

Let's EnterprisePune, Republic Of India, IN
2 days ago
Job description

At Let’s Enterprise, we’re not just building a business — we’re redefining business education.

Our mission is to shape the next generation of entrepreneurial leaders through India’s first experiential undergraduate business program.

Role Overview

  • We are looking for a creative, organised, and data-driven Content & Digital Marketing Manager who can take full ownership of our brand storytelling, campaign execution, and content pipeline. This role combines deep content thinking with hands-on digital marketing execution;

ideal for someone who loves crafting narratives AND driving measurable growth.

Key Responsibilities

Content Strategy & Creation

  • Develop a monthly and quarterly content calendar aligned to business goals.
  • Write high-quality content : social media posts, reels scripts, email newsletters, blog articles, landing pages, and campaign copy.
  • Ensure brand consistency across all formats and platforms.
  • Work with internal teams / facilitators to turn student stories and projects into compelling content.
  • Manage photo / video shoots and coordinate with editors when required.

    • Digital Marketing & Growth

  • Plan and execute digital campaigns across Instagram, Google, Meta.
  • Optimize campaigns for reach, engagement, lead quality, and conversions.
  • Manage website content updates, SEO principles, and basic analytics.
  • Build top-funnel and middle-funnel nurturing flows (WhatsApp, email, CRM sequences).
  • Track lead flow from ads → landing pages → CRM → conversion.

    • Social Media Management

  • Own the daily posting, engagement, responses, and insights for all social platforms.
  • Monitor trends and create platform-relevant, high-performing, youth-centric content.
  • Coordinate with design teams to ensure high visual standards.

    • Analytics & Reporting

  • Track KPIs : CTRs, conversion rates, CAC, engagement rates, and ROI across campaigns.
  • Prepare weekly and monthly performance reports.
  • Use insights to refine the strategy continuously. 5. Coordination & Project Ownership
  • Work closely with admissions, operations, facilitators, and leadership teams.
  • Manage external vendors (designers, editors, ad agencies) when needed.
  • Own end-to-end marketing of events, webinars, and student showcases.

    • Skills & Qualifications

    Must-Have

  • Strong writing skills (English), storytelling ability, and sense of narrative.
  • Deep understanding of Instagram, Meta Ads, Google Ads, and analytics dashboards.
  • Ability to manage content calendars and deadlines.
  • Creative thinking + comfort with fast-paced execution.

    • Good-to-Have

  • Basic design skills (Canva / Figma).
  • Knowledge of automation tools (Zoho, Gallabox, Mailchimp, Zapier).
  • Experience with student-centric brands, education, youth-oriented content.

    • Mindset

  • Ownership-driven, takes initiative without waiting for instructions.
  • Curious, experimental, agile.
  • Comfortable with ambiguity and rapid iteration.
  • Strong aesthetic sense and attention to detail.

    • Role Details

  • Location : Pune
  • Compensation : ₹60,000 – ₹80,000 / month (commensurate with experience)

    • If you want to be part of a bold movement to reinvent how business is taught and experienced , this is your chance.

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    Growth Lead • Pune, Republic Of India, IN

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