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▷ Apply Now : Influencer Marketing Lead

▷ Apply Now : Influencer Marketing Lead

Ab Ovo MediaMumbai, Maharashtra, India
5 hours ago
Job description

Job Title : Influencer Marketing – Program Manager

Location : Mumbai

Company : Ab Ovo Media

About Ab Ovo Media

Ab Ovo Media is a creative influencer marketing agency that helps brands connect with audiences through authentic creator collaborations. We ideate, strategize, and execute influencer-led campaigns that build real impact, not just reach.

Role Overview

We’re looking for a Program Manager – Influencer Marketing to lead end-to-end campaign execution across multiple brands. This person will manage creators, coordinate with internal teams and clients, and ensure every campaign is delivered seamlessly — from strategy to reporting.

Key Responsibilities

  • Lead and execute influencer marketing campaigns from brief to final delivery
  • Manage client communication, timelines, and deliverables.
  • Identify, evaluate, and onboard relevant influencers across categories and platforms (Instagram, YouTube, etc.).
  • Develop campaign strategies, content calendars, and creative approaches aligned with brand objectives.
  • Negotiate influencer deliverables, timelines, and budgets.
  • Oversee content review and ensure all assets meet brand guidelines and campaign goals.
  • Track performance metrics, analyze results, and prepare detailed post-campaign reports.
  • Build and maintain long-term relationships with creators and talent managers.
  • Collaborate closely with the strategy, creative, and analytics teams for better campaign outcomes.

Requirements

  • 3–5 years of experience in influencer marketing, digital media, or brand management.
  • Strong understanding of social media platforms, trends, and creator ecosystems.
  • Excellent project management and multitasking skills.
  • Strong negotiation, communication, and client-handling abilities.
  • Data-driven mindset with the ability to interpret campaign metrics and insights.
  • Prior experience in an influencer marketing agency or digital-first brand is a plus.
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