No longer accepting applications
Immediate Start : Marketing Lead
LodhaMumbai, Maharashtra, India21 hours ago
Job descriptionDevelop and lead the overarching brand and marketing strategy for Lodha's B2B / annuity portfolio. Develop a multi year brand roadmap with annual and quarterly execution plans aligned to business objectives. Build differentiated brand positioning for each asset class while ensuring a unified Lodha brand identity. Partner with business heads, leasing teams, and asset management to align brand initiatives with lead generation, tenant acquisition, and retention goals. Manage the overall marketing budget for the annuity portfolio, ensuring optimal allocation and a strong ROI on all marketing activities. Lead integrated marketing campaigns across digital, on ground, and experiential channels to engage both B2B and B2C audiences. Identify new market opportunities and competitive differentiators for each business vertical, leveraging market intelligence and consumer insights to inform strategy. Conceive and deliver high impact events, launches, and business forums that position Lodha as a market leader in each sector. Own the brand narrative across the customer journey for occupiers, tenants, partners, and investors. Implement consistent experience frameworks across all touchpoints site visits, leasing interactions, onboarding, and ongoing engagement. Introduce loyalty and advocacy programs to deepen relationships with long term tenants. Establish a robust system for tracking and reporting on customer satisfaction (CSAT / NPS) scores, tenant feedback, and brand perception to drive continuous improvement. Lead and mentor a team of brand and marketing professionals, fostering a culture of ownership, creativity, and data driven decision making. Manage senior level stakeholders (Business Heads, Sales / Leasing, Strategy / Asset Management) and external partners (B2B events / forums, media agencies, PR firms). Strategic Leadership : Proven ability to develop and execute complex, multi sector marketing strategies that deliver business results. B2B Marketing Expertise : Deep understanding of B2B marketing principles, lead generation, and account based marketing (ABM). Portfolio Management : Experience in managing and building multiple sub brands under a single corporate brand umbrella. Cross Functional Acumen : Exceptional collaboration and influencing skills to work with diverse teams and senior leaders. Analytical Mindset : Strong data analysis skills to measure performance, derive insights, and create strategy. Communication & Storytelling : Excellent verbal and written communication skills with the ability to create compelling narratives for different business verticals. 9 to 15 years in senior brand / marketing leadership roles in Real Estate, B2B Product / Services, Retail, FMCG, FMCD, or allied sectors. Mandatory experience in handling a portfolio of diverse businesses or brands. Experience in both B2B and B2C brand and marketing is welcome; retail experience is preferred. Experience with retail businesses will be a plus.
Role : Lead B2B Brand & Marketing
Location : Mumbai
Job Profile
Lodha Group is building one of India's most diversified B2B / annuity portfolios across High Street Retail, Offices, Malls, Industrial & Warehousing, and Data Centers. This role is accountable for driving the brand and marketing strategy across these businesses, enabling revenue growth, enhancing market positioning, and strengthening long term brand equity. The annuity portfolio is expected to grown 5 fold over t he next few years and will generate an income of over 1500 Cr.
- Industrial & Warehousing Presence across 3 cities (MMR, Chennai and Delhi NCR) with plans to enter 2 more cities soon. A portfolio spanning over 500 acres, housing global clients such as Skechers, DHL, DP World, Zomato, and more across manufacturing, 3PL, retail, and automobile sectors.
- High Street Retail Presence across MMR and Pune with 4 locations, projected to reach 10+ locations by FY27. 7 lakh sq. ft. delivered and another 10 lakh sq. ft. under development / planning.
- Mall Lodha Xperia Mall, the premier shopping and F&B destination in the Palava and Kalyan Dombivli region, housing 85+ brands.
- Offices Multiple locations in MMR and Pune with 7 million sq. ft. delivered and 8+ million sq. ft. under development / planning.
- Data Centers Signed an MoU with Maharashtra govt to invest Rs 30,000 crores (direct and indirect investment). Already signed multiple players for the Data Centre Park.
Beyond brand management, the person will also be responsible for the full funnel customer experience creating a cohesive narrative that positions Lodha as a leader in each sector while ensuring a seamless, high value experience for B2B clients, tenants, and end users. The role calls for a strategic vision with a hands.
Key Responsibilities
1. Brand & Business Strategy (Multi Sector B2B & B2C)
2. Marketing Strategy
3. Customer & Tenant Experience
4. Team Leadership and Stakeholder management
Skills & Competencies :
Experience :
Educational Qualification : MBA / PGDM Mandatory
Create a job alert for this search
Immediate Start Lead • Mumbai, Maharashtra, India
Related jobs
)
- Promoted
AI Marketing Lead (B2B2C)
SwirlKalyan-Dombivli, IN We work with OEMs across consumer electronics, automotive, appliances and equipment.Own our brand and content end-to-end : conceive → design → ship campaigns that generate qualified meetings and pip...Show moreLast updated: 10 days ago
- Promoted
Lead Generation Specialist
EvolutionCo Group | CX • Design • Marketing • Tech • InnovationMumbai, Maharashtra, India We are looking for a driven Lead Generation Marketing Specialist to join our marketing team.The primary responsibility of this role is to develop, execute, and optimize campaigns that generate qual...Show moreLast updated: 17 days ago
- Promoted
- New!
Major Account Manager (Immediate Start)
FortinetMumbai, Maharashtra, India Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security.At Fortinet,...Show moreLast updated: 4 hours ago
- Promoted
Marketing Lead
LodhaMumbai, Maharashtra, India Role : Lead B2B Brand & Marketing.Lodha Group is building one of India's most diversified B2B / annuity portfolios across High Street Retail, Offices, Malls, Industrial & Warehousing, and Data Centers...Show moreLast updated: 17 days ago
- Promoted
Quick commerce - Performance Marketing
Fraganotenavi mumbai, India Optimize campaigns for critical metrics including CAC, ROAS, LTV, CPA, CTR, and retention.Develop and run geo-targeted and hyperlocal campaigns, tailored to Q-commerce delivery zones and demand pat...Show moreLast updated: 11 days ago
- Promoted
- New!
Immediate Start! Manager L&D
Aarti Pharmalabs Ltd. (APL)Mumbai, Maharashtra, India Training Needs Analysis : To work with leadership and department heads to identify skill gaps and future learning needs through surveys, interviews, and performance data analysis.Strategy Developmen...Show moreLast updated: less than 1 hour ago
- Promoted
- New!
(Immediate Start) General Manager - Creatives
PharmEasyMumbai, Maharashtra, India The Creative Head will be responsible for leading the overall creative vision, brand storytelling, and design strategy for the ecommerce business.
This role involves shaping the customer experience ...Show moreLast updated: 4 hours ago
- Promoted
- New!
Immediate Start : SDR Lead (US Market)
PepperMumbai, Maharashtra, India We seek an experienced leader to build an SDR / BDR and ABM function at Pepper.You should bring a proven track record of success in generating pipelines, achieving sales targets, and experience in mo...Show moreLast updated: 4 hours ago
- Promoted
Performance Marketer for Paid Ads
TopHat HRKalyan-Dombivli, IN Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services.
Shift timings- 7 : 30 PM-3 : 30 AM IST, Monday- Friday.Our clien...Show moreLast updated: 30+ days ago
- Promoted
- New!
Immediate Start! Lead Full Stack Engineer
Enpointe GlobalMumbai, Maharashtra, India Company Description At Enpointe Global, we combine strategy, design, AI, and engineering to build solutions that think and work.
As a technology services and consulting company, we help organizatio...Show moreLast updated: less than 1 hour ago
- Promoted
Procurement Lead - Marketing & Sales (SDS) India
KenvueBorivli, Maharashtra, India Kenvue is currently recruiting for a : .Procurement Lead - Marketing & Sales (SDS) India.At Kenvue , we realize the extraordinary power of everyday care.
Built on over a century of heritage and roote...Show moreLast updated: 2 days ago
- Promoted
Growth Marketer
Limadata.comThane, IN The way information is consumed is evolving.Teams need real-time, accurate information to power their products — not static info that goes stale overnight.
Limadata is building the real-time B2B dat...Show moreLast updated: 5 days ago
- Promoted
Delivery Lead
RapidBrainsKalyan-Dombivli, IN Job Title : Portfolio Lead (Digital Delivery & Strategic Client Transformation).Remote / Hybird / Onsite as permanent employee.
Company : Our Premium Client - German Based.We're seeking an experienced an...Show moreLast updated: 16 days ago
- Promoted
Growth Marketer
GleantapThane, IN Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands.
We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 30+ days ago
- Promoted
Digital Lead Generation Enthusiast
TECNVIRONS PVT LTDThane, IN Empower Your Business with Seamless Automation and Intelligent Communication".Tecnvirons is AI-powered multi-Channel communication and business management solution designed specifically for small ...Show moreLast updated: 18 days ago
- Promoted
Warner Bros. Discovery - Marketing Automation Lead - Solution Design & Implementation
Warner Bros. DiscoveryMumbai Description : Your New Role : As part of a global MarTech team, the Marketing Automation L...Show moreLast updated: 3 days ago
- Promoted
- New!
Immediate Start : Brand Solutions Lead
SchbangMumbai, Maharashtra, India Experience Required : - 3-5 years of experience in beauty industry.Major Roles & Responsibilities : - As a Brand Solutions Lead you will need to have thorough knowledge of the plan in hand for acco...Show moreLast updated: 4 hours ago
- Promoted
Immediate Start : Lead - Pranaam Services (Sales & Operations)
Adani Enterprises LimitedMumbai, Maharashtra, India Purpose / Objective The Lead Pranaam (Sales & Operation) role is pivotal in driving the premium passenger experience services at Adani Airports, Bangalore.
This position focuses on expanding B2B sale...Show moreLast updated: 12 days ago