Social Media & PR Manager

Department : Marketing

Location : Andheri, Mumbai

Reports to : Business Head & Global Marketing Head

About Ajmal Perfumes

Ajmal Perfumes is a leading fragrance house with a rich heritage of over seven decades. Renowned for crafting unique, high-quality perfumes, Ajmal continues to innovate and expand across global markets. We are seeking a dynamic social media & PR Manager to enhance our digital presence and strengthen brand visibility across all markets.

Job Summary

The Social Media & PR Manager will be responsible for developing, implementing, and managing Ajmal’s social media and public relations strategies. This role involves enhancing brand awareness, driving engagement, managing media relations, coordinating influencer collaborations, and ensuring consistent brand communication across all digital platforms.

Key Responsibilities

Social Media Management

• Develop and execute social media strategies aligned with brand objectives.
• Plan, create, and publish high-quality content (posts, reels, stories, campaigns) across all platforms – Instagram, Facebook, TikTok, YouTube, Twitter / X, LinkedIn, etc.
• Manage social media calendars and ensure timely execution.
• Track and analyze social media insights, trends, and performance metrics to optimize engagement.
• Coordinate with the creative and design teams for visuals, videos, and campaign assets.
• Monitor competition and industry trends to implement best practices.

Public Relations

Influencer Marketing

Campaign Execution

Crisis Management

Required Qualifications & Skills

Preferred Qualifications

Key Competencies