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Performance Marketing Lead

Performance Marketing Lead

ClientCurveludhiana, India
2 days ago
Job description

Please Apply only if you qualify : Immediate Joiners only !!!!!

Performance Marketing Lead (US & Canada Markets)

Location : Hyderabad (Work From Office)

Salary : ₹5,00,000 – ₹8,00,000 per annum + performance bonus

Experience Required : 3–10+ years

Industry : Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms

About the Role

We are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.

We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns , specifically for US & Canada markets .

This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition .

Key Responsibilities

1. Paid Advertising & Budget Ownership

  • Plan, execute, and optimize paid campaigns across :
  • Google Ads (Search, Local Services Ads, Display, UAC)
  • Facebook / Instagram Ads
  • YouTube Ads
  • TikTok Ads (for US & Canada audiences)
  • Microsoft Ads
  • Manage monthly budgets efficiently (ROI & CAC-driven).
  • Reduce CAC while increasing booking volume and revenue.

2. App Installs & Booking Funnel Optimization

  • Optimize user acquisition campaigns for :
  • CPI (Cost per Install)
  • CPA / CPB (Cost per Booking)
  • Install → Registration → Booking conversion
  • Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs.

    • 3. Geographic Targeting & Hyperlocal Campaigns

  • Run city-wise campaigns for :
  • Calgary
  • Albeta
  • British Colombia
  • Vancouver
  • Toronto
  • US metros
  • Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand.

    • 4. Service Category Marketing

    Drive campaigns for categories such as :

  • Cleaning
  • Plumbing
  • Handyman
  • HVAC
  • Moving Services
  • Electricians
  • Appliance Repair
  • Beauty-at-home

    • Each category requires separate targeting, creatives, and funnels.

    5. Data, Analytics & Reporting

  • Own performance dashboards using :
  • GA4
  • AppsFlyer / Branch / Adjust
  • Meta & Google reporting
  • Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS).
  • Deliver weekly reports with insights, improvements, and experiments.

    • 6. Conversion-Focused Creative Strategy

  • Work with creative teams to develop :
  • Conversion-based ad videos
  • Testimonial ads
  • UGC-style ads
  • Short-format TikTok-style videos
  • Run A / B tests for creatives, copies, CTAs, thumbnails.

    • 7. Provider Acquisition Campaigns (Gig Workers)

    Like Urban Company, TaskRabbit, Handy — run campaigns to onboard :

  • Cleaners
  • Electricians
  • Handyman professionals
  • Movers
  • HVAC technicians

    • Assist in lead generation for service providers in US & Canada.

    8. Experimentation & Growth

  • Conduct experiments across :
  • Lookalike audiences
  • City-wise funnels
  • Category-based messaging
  • Retargeting strategies
  • Implement winning experiments to scale quickly.

    • Key Skills Required

  • Strong experience managing US & Canada ad accounts
  • Hands-on with Google Ads, Meta Ads, YouTube, TikTok
  • Strong understanding of CAC, LTV, ROAS & marketplace economics
  • Experience with on-demand / gig services is a big advantage
  • Strong analytical mindset with ability to read data & make decisions
  • Experience with attribution tools like AppsFlyer / Branch / Adjust
  • Understanding of hyperlocal targeting & ZIP-based ads
  • Knowledge of SEO / ASO (added advantage)
  • Experience in mobile user acquisition for B2C apps

    • What You’ll Own (KPIs)

    CAC (Customer Acquisition Cost)

    CPI (Cost per Install)

    Cost per Booking (CPB)

    ROAS (Return on Ad Spend)

    Install → Booking conversion rate

    Provider acquisition cost

    City-wise booking growth (Calgary, Vancouver, Toronto, US cities)

    Repeat user growth via remarketing

    Reduction in wasted spend

    Who Should Apply

    This role is perfect for someone who has worked in :

  • Home-service apps
  • Marketplace apps
  • Gig economy platforms
  • B2C mobile apps
  • Food delivery, grocery delivery, or logistics apps
  • Agencies managing US / Canada clients

    • If you love growth, data, performance ads, and marketplace scaling , this role is for you.

    Why Join Us

  • High ownership role
  • Build the next big home-service brand in North America
  • Work directly with founders
  • Learn from fast-scaling startup environment
  • Competitive salary + performance bonus
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