New Product Development Specialist

About us / Company Overview :

mCaffeine is India’s 1st caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine, beauty has no colour or gender. It's about

you .

You are a revolution, a culture, a routine, a high, and essentially now – a

Lifestyle . You are

Bold, Young, and Confident .

Come, join the pack!

Job Summary :

We are looking for a passionate and detail-oriented

Senior Market Research & NPD Executive

to join our innovation team. This role requires a strong blend of market intelligence, trend spotting, and new product development (NPD) execution. The ideal candidate will collaborate closely with Design, R&D, and Supply Chain teams to lead packaging development and deliver actionable market insights. You’ll be instrumental in ensuring our products are consumer-relevant, competitively positioned, and aligned with brand strategy.

Key Responsibilities :

Market Research & Innovation Tracking :

Monitor global and domestic beauty & skincare trends, innovations, and category movements.

Identify white spaces and emerging opportunities for product development.

Present insights and recommendations to guide strategic planning.

Competition Analysis :

Regularly track competitor launches, formats, claims, and packaging trends.

Build detailed competition reports to support positioning and differentiation strategies.

Packaging Development & Execution :

Own the end-to-end packaging development process—from brief to execution.

Coordinate with design, R&D, and supply chain to ensure packaging meets timelines, cost, quality, and brand alignment.

Identify packaging risks or quality issues early and collaborate on resolutions.

Consumer Experience & Feedback Loop :

Support in consumer usage tests, packaging trials, and experience studies.

Translate feedback into actionable recommendations to improve consumer satisfaction.

Key Requirements :

Bachelor’s degree in Marketing, Product Management, or a related field.

1–2 years of experience in Market Research, NPD, or Packaging Development—preferably in the

Beauty & Personal Care

or

FMCG

industry.

Hands-on experience in cross-functional project coordination and launch execution.

Strong analytical and problem-solving skills.

Proficiency in MS Office (especially Excel and PowerPoint); familiarity with research tools and databases is a plus.

A skincare enthusiast with an eye for design, detail, and innovation.

Ability to work in a fast-paced, dynamic environment with multiple stakeholders.