Marketing Specialist

About Us :

Modern Requirements is a leader in requirements management solutions , offering the only tool natively embedded in Azure DevOps . Our platform helps organizations streamline their requirements process, improve collaboration, and drive project success with advanced AI-driven capabilities.

Copilot4DevOps is our cutting-edge AI-powered assistant designed to transform requirements management within Azure DevOps . By leveraging AI, automation, and industry best practices, we empower teams to work smarter, reduce risks, and accelerate delivery.

Join us as we revolutionize requirements management and DevOps with AI-powered innovation!

About the Role :

We’re looking for a Marketing Specialist to drive demand generation efforts and execute marketing campaigns that attract and nurture leads. You'll work closely with our Go-to-Market team to increase brand awareness, generate high-quality leads, and support key marketing initiatives.

This role is ideal for a data-driven marketer with experience in B2B SaaS, digital marketing, and marketing automation tools .

Key Responsibilities :

Campaign Execution – Assist in planning and executing multi-channel marketing campaigns across email, paid media, social media, and content distribution.

Lead Nurturing – Support lead generation and nurture programs , including segmentation strategies and automation workflows to move leads through the funnel.

Marketing Automation & CRM – Help manage and optimize HubSpot and CRM systems to track leads, analyze campaign performance, and improve engagement.

Event & Webinar Support – Assist in planning and promoting webinars, virtual events, and industry conferences to attract and engage prospects.

Content Promotion – Work with content and product marketing teams to distribute assets that drive traffic, conversions, and brand awareness .

Performance Tracking & Reporting – Monitor key marketing metrics , create performance reports, and provide insights for optimization.

Sales & Marketing Alignment – Collaborate with the sales team to ensure smooth lead handoff and track marketing-sourced opportunities.

What We’re Looking For :

2-5 years of experience in digital marketing, demand generation, or related fields (preferably in B2B SaaS or technology).

Experience with marketing automation and CRM platforms like HubSpot, Marketo, Pardot, or Salesforce .

Strong analytical mindset with the ability to track, interpret, and optimize marketing data.

Hands-on experience in social media , email marketing, paid media, SEO, and content promotion .

Excellent communication and organizational skills with attention to detail.

A proactive, results-driven approach with a passion for learning and innovation.

Experience in the Microsoft 365, DevOps, or AI-driven SaaS space is a plus!

Why Join Us?

Be part of an innovative AI-powered company transforming DevOps and requirements management.

Flexible remote work environment with a collaborative team.

Opportunities for professional growth & career advancement.

Competitive salary and benefits package.

A chance to work with industry leaders and cutting-edge AI-driven solutions.

Ready to make an impact? Apply now and help us elevate demand generation for Modern Requirements & Copilot4DevOps!