Apply In 3 Minutes Marketing Mis Executive

Job Description : Marketing MIS Executive Job Overview : You will be working with one of the largest business coaching and consulting organizations in Asia that supports MSME businesses. This role will give you exposure to performance marketing campaigns across 196+ industries, working with data from multiple advertising platforms (Meta, Google Ads, etc.) to drive marketing efficiency and campaign optimization. You will be the data intelligence backbone of the performance marketing team, building systems to track, analyze, and optimize campaign performance. Your insights will directly impact marketing spend efficiency and business growth. Job Type : Full Time Academic Qualification : Any Graduate (preference for Statistics, Mathematics, Business Analytics, or related fields) Desired Experience : 2-3 years of experience in performance marketing analytics, MIS reporting, or digital marketing operations. Experience with coaching, training, education, or consulting industry preferred. Responsibility Deliverables : Performance Marketing Analytics : ▪ MIS Dashboard Creation : Build and maintain comprehensive dashboards tracking key performance metrics (CAC, CPL, CPA, ROAS, CTR, CPM, Conversion Rates) ▪ Funnel Monitoring : Create end-to-end marketing funnel tracking systems from ad impression to lead / registration, identifying drop-off points and optimization opportunities ▪ Campaign Performance Tracking : Monitor daily / weekly / monthly campaign performance across all channels and flag anomalies ▪ Data Quality Monitoring : Audit conversion data accuracy and identify tracking discrepancies or data gaps ▪ Marketing ROI Tracking : Track marketing spend, cost per lead, cost per acquisition, and overall marketing ROI ▪ Attribution Modeling : Develop multi-touch attribution frameworks to understand customer journey Data Management & Reporting : ▪ Automated Reporting : Set up automated daily / weekly reports for marketing team and leadership ▪ RCA (Root Cause Analysis) : Conduct deep-dive analysis on campaign success and failures ▪ Data Integration : Connect data from multiple sources (Meta Ads Manager, Google Ads, CRM,