Sr. Social Media Copywriter

About Amber

Amber is a leading global student housing platform, helping students around the world find and book their perfect accommodation seamlessly. We’re on a mission to build a trusted and loved brand that speaks to young people globally.

Note : We’re looking for copywriters — not content writers. This role is for someone who can think conceptually, write creatively, and bring ideas to life through impactful social storytelling and brand language.

Key Responsibilities

Create engaging, platform-specific copy for social media channels — including posts, captions, ad copies, video scripts, and short-form storytelling.

Develop content ideas and campaign narratives that resonate with audiences and amplify brand presence across Instagram, LinkedIn, YouTube, X, and emerging platforms.

Collaborate with designers, content strategists, and marketing teams to craft scroll-stopping creatives and integrated campaigns.

Write compelling copy for paid and organic campaigns , ensuring tone, voice, and message consistency across all touchpoints.

Conceptualize and execute social-first campaigns and content IPs that drive engagement, virality, and community growth.

Stay ahead of social media trends, memes, formats, and algorithms to keep content fresh, relevant, and high-performing.

Support in developing brand storytelling frameworks for ongoing social content and influencer collaborations.

Present creative ideas and copy to internal teams and clients with strong strategic rationale and creative flair.

Mentor junior writers and contribute to the overall creative excellence and innovation of the team.

Qualifications & Skills

4–5 years of experience as a social media or digital copywriter in a creative agency or fast-paced brand environment.

A strong portfolio demonstrating social-first campaigns , content series, and creative storytelling across platforms.

Must have experience in ad campaigns mandatorily.

Proven ability to craft concise, witty, and impactful copy aligned with brand personality and tone.

Strong understanding of social media trends, digital culture, and audience behavior .

Experience working with designers, video editors, and strategists to create cohesive content experiences.

Excellent communication and presentation skills with the ability to sell ideas creatively and strategically.

A proactive, collaborative mindset with a passion for content innovation and cultural relevance .

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