Specialist – Business Intelligence & Insights

About NeuIQ

NeuIQ is a Data Engineering, new-age, AI-enabled technology services firm specializing in solving enterprise business transformation and experience challenges through cutting-edge, AI-powered data and technology solutions. At the core of our vision is to build a scalable and profitable technology implementation business with data engineering as its foundation. Our expertise lies in implementing enterprise SaaS platforms, enabling organizations to unlock actionable insights and maximize the value of their AI and technology investments. With innovation, integrity, and a future-ready mindset, NeuIQ is committed to empowering enterprises to stay relevant, impactful, and ahead in today’s dynamic landscape.

Role overview :

As a Business Intelligence & Insights Specialist, you will be responsible for designing and implementing robust measurement frameworks and KPI structures that form the backbone of campaign reporting, performance tracking, and insight generation across digital media and web analytics. You will collaborate closely with senior analytics leaders and cross-functional teammates to evaluate measurement platforms, identify upskilling needs, and drive consistency in how success is measured. Your role will ensure timely and accurate dashboarding, reporting, and optimization recommendations for client programs, while maintaining high standards of data quality, governance, and business impact. You will serve as a strategic advisor, translating data into clarity and action for both internal stakeholders and clients.

Key Responsibilities :

Deliver Insightful Performance Reporting : Build and present periodic performance dashboards, insights, and strategic recommendations related to website, landing page, and campaign effectiveness - tailored for client and internal stakeholders.

Drive Exploratory Analysis & Forecasting : Conduct deep-dive analysis and data modeling across multiple sources to uncover trends, decode underlying patterns, identify levers for performance optimization, and forecast future outcomes.

Enable Automation & Efficiency : Streamline data ingestion and reporting processes by leveraging automation tools to reduce manual effort and improve turnaround time.

Identify & Evaluate Testing Opportunities : Recommend and track A / B testing initiatives and evaluate their performance to guide data-driven decision-making and user experience improvements.

Coach & Build Capability : Mentor junior analysts and team members by sharing best practices, reviewing deliverables, and helping build broader BI and analytics maturity across teams.

Key Skills :

Strong understanding of B2B marketing ecosystems, including strategy, creative, media planning & activation, and vendor landscape

Exposure to digital campaign tagging, trafficking, and marketing data flows

Hands-on knowledge of web and marketing analytics platforms such as Google Analytics, Adobe Analytics, and various attribution methodologies

Familiarity with agency-side operations and client-side business goals, particularly in performance-driven B2B environments

Sharp analytical thinking with the ability to translate data into actionable insights

Strong storytelling and presentation skills for both technical and non-technical audiences

Ability to prioritize, organize, and problem-solve in fast-paced, data-driven settings

Adept at stakeholder and client management, including senior-level communications and upward management

Customer-centric mindset with active listening and a bias for action

3+ years in analytics, media measurement, or data strategy

3+ years of hands-on experience with Microsoft Excel and data visualization tools such as Power BI, Tableau, or Datorama

3+ years of experience in client engagement and project management, preferably in a marketing or agency context

Why NeuIQ :

Culture of Innovation : Join a team that values creativity, experimentation, and disruption in the tech industry.

Growth Opportunities : NeuIQ is committed to helping our team members grow their skills and careers through learning and development.

Work-Life Balance : Flexible work options, including [remote / hybrid / on-site], ensuring you can thrive both personally and professionally.

Diversity and Inclusion : At NeuIQ, we celebrate differences and foster a culture where everyone feels valued and heard.

Equal Opportunity Employer Statement :

NeuIQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.