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Head of Marketing & Technology

Head of Marketing & Technology

Future Varsity Education Groupmumbai, maharashtra, in
1 hour ago
Job description

Future Varsity is a dynamic, multidisciplinary higher education institution shaping career-focused talent for over 25 years . With programs across Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship , and more, we blend academic excellence with real-world industry exposure. As a fast-growing, education group, we are expanding our brand presence, digital capabilities, and student outreach. We’re now looking for a tech-savvy Head of Marketing & Technology to lead our next phase of growth and digital transformation. You will lead people, strategy, digital growth, and brand excellence to scale our institutional presence with innovation.

Key responsibilities :

Group-Level Marketing Leadership

  • Build and execute the unified marketing strategy for all businesses
  • Own the group’s marketing and technology strategy with full accountability for execution, performance metrics, and results.
  • Lead brand visibility initiatives including digital marketing, OOH campaigns, transit media, and public relations.

Strategic Leadership

  • Define the long-term marketing & growth roadmap
  • Align marketing, digital, and technology initiatives with organizational goals
  • Translate institutional objectives into actionable marketing + tech strategies
  • Lead competitive analysis, market insights, and growth opportunity identification
  • Build annual and quarterly strategies for branding, digital, PR, outdoor visibility and student acquisition

    • Lead a Multi-Role Marketing Team

    Guide the team on priorities, processes, KPIs, creativity, and execution discipline. You will directly manage and mentor people across :

  • Digital & Performance Marketing
  • Branding & Creative
  • PR & Communications
  • Content & Social Media
  • SEO / SEM
  • CRM & Automation
  • Website / Tech & Analytics

    • Performance & Digital Growth

  • Design growth strategies that balance acquisition efficiency with brand building.
  • Improve full-funnel conversions
  • Implement data-backed optimization to reduce CAC and improve lead quality.

    • Brand & PR Leadership

  • Strengthen institutional brand across regions and campuses.
  • Lead PR, press, rankings, awards, media relations, and thought leadership.
  • Ensure unified messaging across all marketing touchpoints.
  • Plan and execute outdoor branding initiatives including billboards, hoardings, campus-front branding, transit ads, and regional OOH networks

    • Marketing Technology (MarTech) & Automation

  • Manage CRM, automation tools, lead management platforms, and analytics.
  • Implement dashboards for visibility into leads, revenue impact & performance.

    • Digital Experience & Infrastructure

  • Oversee multi-campus, multi-program websites and microsites.
  • Improve UX, SEO, CRO, and digital journeys for diverse student personas.

    • Cross-Campus Collaboration

  • Work with Admissions, Academics, Operations, Campus Co-ordinators, and Leadership.
  • Support program launches, events, partnerships, and outreach initiatives.

    • What You Bring

  • 10–15 years of experience
  • Proven experience leading multi-role marketing teams.
  • Deep understanding of CRM, automation, analytics, and digital funnels.
  • Strong leadership, communication, strategic thinking & people management skills.
  • Ability to operate in fast-paced, multi-location environments.
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    Head Of Marketing • mumbai, maharashtra, in

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